What is a “lead magnet” and how can it improve results from online ads?

So, you want more sales leads.

Obviously, getting someone to give up their contact information requires more than just saying, “Hey! Give me your email address so I can try to sell you something!”

People don’t want more sales emails. You need to give them something that makes the exchange of information feel worth it.

Web copywriting and content creation tips you can master today

No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.

But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.

How to Build Your Business with Quality eBooks

If you’re a business owner who wants to carve out a marketing niche by providing quality and unique content that engages and informs, publishing an eBook is one of the most powerful marketing tools in your toolbox.

“But what do I stand to gain by investing all that time and effort into writing an eBook that I’m just going to give away?”  

It’s a valid question, and one we can answer with measureable benefits.

How to improve your lead generation with eBook campaigns

In a world where Kindles and tablets are a dime a dozen, an “eBook” might mean something different to a business owner than it does to the average consumer. Instead of electronic copies of books that have printed counterparts, eBooks in the digital marketing field are totally original pieces of content, offered by websites, with information and visual elements that instill confidence in the reader about the eBook’s creator.

eBooks: Powering the Information Highway

Over the years, Internet users have grown pretty savvy when it comes to processing information they receive online, and that is particularly true when it comes to sales messages. Indeed, long ago most consumers would conduct their own research before ever reaching out to sales reps from product information.