Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?
The short answer is YES.
When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.