Holiday Marketing Strategies, are they worth it? 3 tips to get you going

Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?

The short answer is YES.

When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.

Stylish Interactive eCards Strengthen Client Relationships

It may be a cliché, but business truly is about relationships. If yours with your customers, vendors, and colleagues are strong, you’ll be more likely to have the flourishing, nourishing professional life everyone hopes for.

Maintaining congenial, long-lasting connections with clients involves a few basic behaviors, not least of which is showing that you care.

eCards: an inventive and noninvasive marketing tool

Let's face it -- in today's economy, direct mailers are not well-regarded by consumers, and sales calls are no better. Even when customers are loyal to your business and associate your brand with positive experiences, if they’re frequently inundated with marketing mailers and phone calls, they’ll probably end up blocking or unsubscribing from your service.

How eCards for Business Can Be an Effective Marketing Tool

As a business owner, you may find yourself wondering which marketing tactics are going to be best for your business. There are many to choose from and the selection process can be frustrating and arduous. However, there are some marketing techniques that are effective at reaching your sales prospects, business partners, and vendors, regardless of the type of business you run.