Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.
Email remains one of the most effective channels available to marketers in just about any type of business. With an ROI of 3800% according to DMA, significantly higher than social media and other newer channels, email can be a powerful resource, when used correctly.
Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?
The short answer is YES.
When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.
Few businesses give email marketing and newsletters campaigns the attention they deserve. They underestimate its importance as a marketing channel and the influence it can have on your customers.
Unfortunately, many of these businesses focus their marketing efforts on social media platforms instead of email campaigns.
One of the best ways to kick-start your digital marketing efforts is by building a healthy list of interested contacts and regularly emailing content for them to enjoy. Time and again, eNewsletters have proven to be one of the better tools for strengthening client relationships and engagement:
Epsilon revealed that more marketing emails were opened in 2016 than in 2015, increasing by over 3%.
Experian’s 2016 benchmark report announced that personalized emails and newsletters got an 11% bump in open rates and received 27% more clicks.
At its most basic level, marketing is about promoting products and services. But from million-dollar Super Bowl commercials to paying a high school kid to spin a cardboard ad down on main street, choosing which strategy to go with is no simple task.
If you’ve neglected email marketing at your business because you believe 99% percent of your newsletters will just end up in the spam folder, you’re throwing away countless conversions every month.
Newsletter campaigns are direct messages to readers that you know are already interested in your business.
If you think that email marketing is soooo last year and should be relegated to the graveyard of marketing campaigns past, it’s time to think again. The fact is that although marketing to your customers via the humble method of electronic mail may seem outmoded and uncool when compared with trendy social media or mobile marketing, it shouldn't be dismissed so quickly.
You might think that the boom in social media, mobile apps, dynamic websites, and remarketing ads has rendered email newsletters obsolete. And yet, they continue to thrive.
Some experts believe that email newsletters -- a "finite and easily recognizable commodity" delivered via the world’s most popular communication platform -- help us make sense of the confusing barrage of information coming from an increasing variety of unfamiliar channels.
In this guide, you will find everything you need to help you capture new email leads and maximize the content you send. This can create new streams of revenue as potential customers want to check out your landing pages and shop with you.
Your Email List and What it Means
73% of consumers show interest in a brand because they like the features or identify with the brand.
In today's internet-driven economy, where many consumers shop and do much of their banking and other financial transactions online, it is imperative that small- to medium-sized business owners stake out a presence in the cyber sphere in order to capture their fair share of online transactions.
In today's economic climate, where a large percentage of consumer purchases are done online, business owners without a web presence shortchange their potential success and revenue. In United Parcel Service’s annual survey of more than 5,000 shoppers, a majority of consumers have stated that they bought more of their purchases on the web than in stores -- a first in the history of the long running survey.