How to supercharge your email marketing with PPC (and Vice Versa)

Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.

Holiday Marketing Strategies, are they worth it? 3 tips to get you going

Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?

The short answer is YES.

When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.

Email marketing 101: Successful newsletter campaigns

One of the best ways to kick-start your digital marketing efforts is by building a healthy list of interested contacts and regularly emailing content for them to enjoy. Time and again, eNewsletters have proven to be one of the better tools for strengthening client relationships and engagement:

Epsilon revealed that more marketing emails were opened in 2016 than in 2015, increasing by over 3%.
Experian’s 2016 benchmark report announced that personalized emails and newsletters got an 11% bump in open rates and received 27% more clicks.

5 email campaigns that keep your customers calling

If you think that email marketing is soooo last year and should be relegated to the graveyard of marketing campaigns past, it’s time to think again. The fact is that although marketing to your customers via the humble method of electronic mail may seem outmoded and uncool when compared with trendy social media or mobile marketing, it shouldn't be dismissed so quickly.

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Email newsletters…how much is too much?

You might think that the boom in social media, mobile apps, dynamic websites, and remarketing ads has rendered email newsletters obsolete. And yet, they continue to thrive.

Some experts believe that email newsletters -- a "finite and easily recognizable commodity" delivered via the world’s most popular communication platform -- help us make sense of the confusing barrage of information coming from an increasing variety of unfamiliar channels.

Powerful tips and tools for email

In this guide, you will find everything you need to help you capture new email leads and maximize the content you send. This can create new streams of revenue as potential customers want to check out your landing pages and shop with you.

Your Email List and What it Means
73% of consumers show interest in a brand because they like the features or identify with the brand.