How newsworthy are your email newsletters?

Email newsletter is a set of information about your business by way of email to your potential and existing customer base. Some of the important information contained in the email newsletter includes product or service information, reminding your customers about your products or services, as well as your business's goals and accomplishments.

Building an email marketing strategy

Although many view email marketing as an old and outdated way of generating leads and making sales, email marketing was and still is an effective way of marketing a business successfully. With that in mind, isn’t it time you get a comprehensive view of what email marketing can offer to your business?
Penetration
Your goal is to connect with potential customers, leads and create sales growth and luckily email is one of the best ways to do exactly that.

The CASL: Canada says no to spam

July 1 is historically a great day for Canadians. This year, I was actually in Canada for Canada Day and got to celebrate the 147th birthday of the greatest nation on Earth with my fellow Canucks.

Traditionally this great day is reserved for celebrating Canadian style - in Alberta at least - with a pancake breakfast, some Old Style Pilsner, a BBQ, and fireworks when it gets dark-ish.