In today's world of seemingly endless streams of analytical data, it's become hard to know exactly which email marketing metrics you should be measuring. Unfortunately it's also increasingly hard to know just how much weight you should apply to each set of metrics.
Email marketing can seem rather outdated, but that is far from the truth. For proof of its usefulness in modern times, look no further than the countless businesses out there seeking to convince their potential customers to sign up for their email lists.
Get the most out of your email campaign by boosting its important metric, besides your open rate: the click-through rate! The click-through rate (CTR) shows you that not only have the readers of your email opened the message but they are interacting with the content.
Email newsletter is a set of information about your business by way of email to your potential and existing customer base. Some of the important information contained in the email newsletter includes product or service information, reminding your customers about your products or services, as well as your business's goals and accomplishments.
Although many view email marketing as an old and outdated way of generating leads and making sales, email marketing was and still is an effective way of marketing a business successfully. With that in mind, isn’t it time you get a comprehensive view of what email marketing can offer to your business?
Your goal is to connect with potential customers, leads and create sales growth and luckily email is one of the best ways to do exactly that.
Have you ever sent an email out to your clients only to get no responses? Bad open rates? Bad click rates? Where are you campaigns going wrong? What makes them so ineffective?
We’ve all received a message in our inbox only to immediately delete, mark it as spam or completely ignore it.
July 1 is historically a great day for Canadians. This year, I was actually in Canada for Canada Day and got to celebrate the 147th birthday of the greatest nation on Earth with my fellow Canucks.
Traditionally this great day is reserved for celebrating Canadian style - in Alberta at least - with a pancake breakfast, some Old Style Pilsner, a BBQ, and fireworks when it gets dark-ish.
With the rise of the Internet, the way we buy has changed. We no longer contact sales departments with questions, instead we start by searching in Google. The results provide us with a wealth of information which has turned every person into educated buyers of products and services.
Of course, you are no dummy. You're a successful business person running a thriving company and getting some impressive figures. So why aren't you making the most of your email?
Well perhaps like many of us, you have negative feelings about email marketing campaigns.