At the risk of dating ourselves, we’ve been “doing” Google AdWords long before the first flannel-wearing millennials set up shop in cafes and made an entire freelance industry out of it. And from those decades of experience, we’ve noticed one universal constant in the AdWords field: When it comes to proper management of your account, the work is never done.
No matter how incredible your SEO is, there are always a handful of other sites at the very top of the results page. The only thing that sets these rankings apart from yours is the word “Ad”...and investments in Google’s AdWords platform.
Before you write off paid search ads, consider that they make up roughly 95% of Google’s total revenue!
Is it time for you to jump into paid search advertising as well?
As of 2014, the web advertising industry weighed in at a whopping $117.6 billion.
Ever wondered why certain websites appear at the top of the page when you search phrases such as “buy shoes,” “best dishwasher,” or “smartphone reviews” online?
Appearing at the top of those coveted search engine results pages (SERPs) is far more than a game of chance.
From major brands to your local competitors, everyone seems to be running AdWords campaigns these days. Indeed, some large corporations are spending tens of millions of dollars per year on AdWords paying as much as $40 per click! But this doesn't mean running your own campaign is out of reach or out of your budget.
Yes, you heard that correctly! We're extremely excited to be launching several new services including Advanced SEO, Content Development and AdWords Management. We want Pronto to not only help you maintain an awesome Internet Presence for your company, but also have a direct impact on growing your business.