One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

Win with blogging? Seriously? That’s so 2003.

I get it. You’re skeptical about blogging because you’ve been let down. Maybe there was a time you spent hours at your computer, typing your masterpiece. You hit publish with giddy anticipation, and.

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.

Does it feel like winning customers keeps getting harder? Is the competition for sales seeming more fierce? That’s likely true.

Customers shopping for providers now have more information at their fingers than ever before. So when you pick up the phone, you’re potentially walking into a sales call with a highly informed prospect.

Before we posted our answer, Google returned 15.8 million results for “Does social media help you rank in Google search results?”

Our Search and Advertising team poured over each result on Google’s first page, and found that none of them provided a satisfying answer for small-business owners new to search engine optimization (SEO).

From our perspective, the short answer is simple: No, Using Social Media for Business won’t boost your site’s ranking on Google.