5 Steps you can take to align marketing & sales on their lead goals

You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.

Why you’re not generating and converting leads

I have a website that is getting traffic. It offers a great ebook that people can download by giving me their name, email and phone number. So far no one has. 🙁

Does this sound familiar?

There’s a reason you are not generating leads. If you’re generating traffic but no one is downloading your ebook or report, something is missing.

How key investments helped Orchestrate Technologies stand out

Founded in July, 2013, Orchestrate Technologies went from a small IT provider in Cincinnati to a nationally recognized and awarded managed IT services provider in a few short years.

Although we can’t take credit for that accomplishment, Pronto Marketing has been a fundamental contributor to Orchestrate’s digital marketing success.

How to Build Your Business with Quality eBooks

If you’re a business owner who wants to carve out a marketing niche by providing quality and unique content that engages and informs, publishing an eBook is one of the most powerful marketing tools in your toolbox.

“But what do I stand to gain by investing all that time and effort into writing an eBook that I’m just going to give away?”  

It’s a valid question, and one we can answer with measureable benefits.

A Beginner’s guide to effective lead generation

Many small businesses have difficulty finding clients, no matter their field or whether they sell directly to individuals or to other companies. One of the things that keeps new businesses -- even those with innovative services or great ideas -- from getting off the ground is their inability to find their market niche and to make themselves visible to potential clients.

Generating More Leads for Your Business than You Thought Possible

When it comes to running a business, no matter how big or small, marketing and advertising is oftentimes the biggest challenge. Promoting the business you’ve worked so diligently to create may seem like a daunting task, but the worst mistake a small- and medium-sized business owner can make is to be nervous and tentative when it comes to the marketing process.

B2B demand generation survey results

The results are in! At the beginning of October, we mentioned a B2B lead generation survey being conducted by Software Advice. The survey focuses on the marketing efforts of B2B business of varying sizes. After tabulating and calculating the data, Software Advice shared the results with us so we could pass them on to you, and we hope you can gain some insight for this information as you finalize your marketing plans for 2013.
About the respondents
First, let's take a look at what kind of companies and people responded to the survey so you can get a better idea of how your company fits into the data being presented.