You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.
If you can't measure the results of your SEO efforts, there's nothing you can do to enhance its success. In an age where search engine optimization is fundamental to business success, you need to find ways to measure your achievements to make a tangible difference.
In today's world of seemingly endless streams of analytical data, it's become hard to know exactly which email marketing metrics you should be measuring. Unfortunately it's also increasingly hard to know just how much weight you should apply to each set of metrics.
Advancements in search engine optimization have enhanced the measurement metrics on web pages. Initially, simple metrics such as the number of traffic and bounce rate were the only metrics that were used to determine the success of the web page's content.
Every small business owner should consider utilizing and investing in digital marketing for their businesses to grow and prosper in today's competitive world. Digital marketing involves promoting or publicizing your products or services over the Internet or by use of modern technologies.
Ever been perplexed when queries about the ROI of the social media campaign for your business? You're not alone! It's easy to fall back on the basics when you answer this question –– your Twitter followers increased and your Facebook shares were impressive.