You’ve made it! You’ve finally grown your business enough to the point where you have both sales reps and one or a few people coordinating your marketing efforts. In the beginning, it was only you, wearing all the hats, which was crazy but you also had visibility into everything.
As a modern MSP, you use a lot of web apps to get work done. They help you send emails, plan projects, run marketing campaigns, and build your entire company. But you end up spending a lot of time managing these tools and moving data from one app to the other manually, or even worse, leaving data siloed and scattered across your apps.
Does it feel like winning customers keeps getting harder? Is the competition for sales seeming more fierce? That’s likely true.
Customers shopping for providers now have more information at their fingers than ever before. So when you pick up the phone, you’re potentially walking into a sales call with a highly informed prospect.
Email remains one of the most effective channels available to marketers in just about any type of business. With an ROI of 3800% according to DMA, significantly higher than social media and other newer channels, email can be a powerful resource, when used correctly.
One of the biggest marketing challenges for MSPs is measuring results and calculating the ROI of marketing campaigns. For instance, SEO campaigns can increase traffic, but tracing a specific lead to an SEO campaign can be extremely difficult given how many variables are at play.
Your customers are invaluable, not just because of what they mean to your livelihood, but because of how hard they are to replace. It can cost as much as five times more to attract a new customer than to keep an existing customer, and yet 44% of companies focus more on acquisition than retention.
Search engine optimization is incredibly important. That first page of Google results is the ultimate billboard for your services but getting on it and staying there is an inherently complicated process that has become significantly messier in recent years.
The MSP industry is unique when it comes to marketing for several reasons, the most important of which is the value of an individual client. You aren’t selling widgets for $5 apiece. You’re selling long term solutions that cost $5,000/month or more.
What do you do that’s different from your competitors? It’s a simple question, but you’d be surprised how many MSPs don’t have a good answer for it.
Last month we discussed the 13 must-have elements of every MSP website. These are the building blocks of a successful digital marketing effort; without them, your site won’t attract or convert traffic the way you want it to.
Your website is a powerful marketing tool. It is likely the first thing many of your prospects will see when they research your company, so it’s important that you provide them with as much relevant and useful information as possible.
To ensure your website is a useful resource for prospects, careful attention to the elements present on the website is crucial.
To ensure you have a strong sales funnel in place, it’s important to fully understand not only the people to whom you are marketing your services, but the stages of the decision-making process.
Most MSPs know these things already, but their marketing and sales efforts don’t fully reflect them.
The world of online marketing is overwhelming. There are literally thousands of tools out there designed to make your marketing efforts easier but they often end up being just another piece of information that needs to make its way into your head. On top of that, there are tons of spammers trying to grab your attention by claiming they can solve all your sales and marketing problems.