Why you’ll never rank on Google’s 1st page by tinkering with keywords, metadata, and similar SEO tactics

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.

New to advertising your business online? Here are the pros, cons, and alternatives to Google Ads

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.

SEM: Which Type is Right for You?

Search engines are a great way to get your business discovered. Users type in whatever it is that they want to know and in mere seconds, get a world of relevant information right at their fingertips. Search engines are used across the globe, and act as a staple of life that most of us couldn’t do without.

Undeniable Proof That Your Small Business is Ready for AdWords

No matter how incredible your SEO is, there are always a handful of other sites at the very top of the results page. The only thing that sets these rankings apart from yours is the word “Ad”...and investments in Google’s AdWords platform.

Before you write off paid search ads, consider that they make up roughly 95% of Google’s total revenue!

Is it time for you to jump into paid search advertising as well?

As of 2014, the web advertising industry weighed in at a whopping $117.6 billion.