Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers.

One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

The evolution of marketing strategies from mass market campaigns such as billboards and TV commercials to personalized experiences like Facebook and Google ads has changed the way businesses promote themselves.

Any marketing adage that could survive such a foundational shift is bound to be common knowledge then.

As a business, you want to make the most of your website. When you look at the sales funnel, there are a number of reasons why website visitors might walk away from it. This includes a desire to “just browse,” comparison shopping, or maybe just an unwillingness to take the next step at the moment.