Website evaluation is something people tend to overlook. Sorry to rock your boat, but even though you have a website that doesn’t mean it's a good one. Your website is one of the best mediums for getting your business out to the world. As such, you need to make it as easy as possible for your clients and future prospects to navigate through your site.
Ever wondered why certain websites appear at the top of the page when you search phrases such as “buy shoes,” “best dishwasher,” or “smartphone reviews” online?
Appearing at the top of those coveted search engine results pages (SERPs) is far more than a game of chance.
If you have a website, you've gotten a spam message trying to sell you SEO services. The SEO industry is overwhelmed with scammers trying to make a quick buck off website owners who don't know much about search engines. In fact, these scammers have given the SEO industry a bad name because so many people have been burned by them in the past.
Anyone who has worked alongside or has otherwise interacted with a digital marketing expert or SEO specialist is almost certain to be familiar with the oft-repeated saying that follows: “Content is King.”
Although most have heard the phrase on more than one occasion, not everyone is familiar with its origin or its longevity.
As a website owner, you've almost certainly been spent spam messages by someone trying to sell links and promising top rankings in Google for all of your keywords. We definitely don't recommend working with any of those spammers, but it is important to understand why links are such a crucial part of any SEO strategy and what you can do to help improve your site's performance.
Link building is hard. The days of article spinning, comment spamming and automated tools that quickly drop thousands of links for you are over. With the crackdown on webspam that Google has made over the last few years, link building today is about hard work, developing content assets that are worthy of links, thinking creatively and building real relationships.
We've had Google Panda and Google Penguin and now it’s time to meet Google Hummingbird; which is the largest overhaul of Google’s search algorithm in a long, long time. If you haven’t heard of Hummingbird, you're not alone - it was not so much launched as quietly ushered in under the radar.
A few months ago, we touched on some of the technical reasons why inbound links are so important to Google's search algorithm. Today, we'll be discussing a few ways for you to build new links to your site.
Google is constantly changing the way they determine rankings.
Remember the last time you ran a marketing campaign? What did you do once it was over? If you’re like most people, you likely didn’t get as many leads or sales as you’d hoped, you sulked for a bit and then moved on to your next most important project.
One of the most common questions we get asked by clients is, "What's the most effective marketing technique that’ll get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.
Google has been the online trend setter for the last decade. Years ago, their algorithm defined SEO as being based on keywords and incoming links. However, updates to the algorithm like Panda and Penguin (more on these later), have shifted the value away from individual keywords, low-quality inbound links and other SEO tricks, and placed it back where it should be: the content itself.
Win with blogging? Seriously? That’s so 2003.
I get it. You’re skeptical about blogging because you’ve been let down. Maybe there was a time you spent hours at your computer, typing your masterpiece. You hit publish with giddy anticipation, and.