Why you’ll never rank on Google’s 1st page by tinkering with keywords, metadata, and similar SEO tactics

You’re just one keyword away. Or maybe a slight tweak in your metadata, your site structure, or H1 tags. And once you discover Google’s secret combo, then it’s game over.

You win the SEO lottery.

And suddenly the floodgates open. Traffic explodes and millions of visitors flock to your site, profits skyrocket, and you’re off lounging on the sands of some exotic beach with a cocktail in hand and clear, blue waters as far as the eye can see.

New to advertising your business online? Here are the pros, cons, and alternatives to Google Ads

So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site?

You’re seriously considering Google Ads (formerly known as AdWords). After all, advertising has been an effective means of generating business for centuries.

Why Blogging is Essential to your Website’s Organic Search Traffic

Whatever the specifics of your marketing strategy, it probably includes “Grow my organic search traffic and leads through SEO.”

And why not? Organic traffic offers super high ROI, which is excellent for small business budgets.  But, how do you do it? Well first, let’s cover the two most easily identifiable ways you can boost traffic from organic search, and why on their own, they're not always enough.

The Guide to Getting More Out of Pronto – Part 4

Looking back at Part 3 of The Guide to Getting More Out of Pronto, I might have spent too much time discussing advertising. Personally, I’m not a big fan of AdWords, but I like the ideas behind retargeting and I love Facebook’s simplicity. In general, you don’t need a huge ad budget to have a successful Internet presence, and ideally, your ads should simply supplement the traffic you get naturally via inbound sources.