The Anatomy of an SEO Spam Message

If you have a website, you've gotten a spam message trying to sell you SEO services. The SEO industry is overwhelmed with scammers trying to make a quick buck off website owners who don't know much about search engines. In fact, these scammers have given the SEO industry a bad name because so many people have been burned by them in the past.

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Why Fresh Content is Critical for SEO

Anyone who has worked alongside or has otherwise interacted with a digital marketing expert or SEO specialist is almost certain to be familiar with the oft-repeated saying that follows: “Content is King.”

Although most have heard the phrase on more than one occasion, not everyone is familiar with its origin or its longevity.

Interview with link building expert Brian Dean

As a website owner, you've almost certainly been spent spam messages by someone trying to sell links and promising top rankings in Google for all of your keywords. We definitely don't recommend working with any of those spammers, but it is important to understand why links are such a crucial part of any SEO strategy and what you can do to help improve your site's performance.

Video: Why links are important for SEO success

Link building is hard. The days of article spinning, comment spamming and automated tools that quickly drop thousands of links for you are over. With the crackdown on webspam that Google has made over the last few years, link building today is about hard work, developing content assets that are worthy of links, thinking creatively and building real relationships.

The Basics of Link Building

A few months ago, we touched on some of the technical reasons why inbound links are so important to Google's search algorithm. Today, we'll be discussing a few ways for you to build new links to your site.

Google is constantly changing the way they determine rankings.

Back to branding, or: the recent SEO trends we should all be happy about

Google has been the online trend setter for the last decade. Years ago, their algorithm defined SEO as being based on keywords and incoming links. However, updates to the algorithm like Panda and Penguin (more on these later), have shifted the value away from individual keywords, low-quality inbound links and other SEO tricks, and placed it back where it should be: the content itself.