Does Using Social Media for Business Help Rank on Google Search Results?

Before we posted our answer, Google returned 15.8 million results for “Does social media help you rank in Google search results?”

Our Search and Advertising team poured over each result on Google’s first page, and found that none of them provided a satisfying answer for small-business owners new to search engine optimization (SEO).

From our perspective, the short answer is simple: No, Using Social Media for Business won’t boost your site’s ranking on Google.

Case Study: Advanced SEO Improves Rankings by 25 Positions

Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:

On-site Optimization
Off-site Optimization

On-site optimization has a couple roles to play in your site’s ranking.

Web copywriting and content creation tips you can master today

No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.

But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.

How key investments helped Orchestrate Technologies stand out

Founded in July, 2013, Orchestrate Technologies went from a small IT provider in Cincinnati to a nationally recognized and awarded managed IT services provider in a few short years.

Although we can’t take credit for that accomplishment, Pronto Marketing has been a fundamental contributor to Orchestrate’s digital marketing success.

4 Statistics That Prove Great Websites Mean Increased Profits

We sell great websites, so of course we’re going to tell you they’re good for your bottom line. But if you’re looking for percentages and dollar amounts to benchmark what a “great website” is capable of, this is the list for you.

Every marketing campaign -- whether it’s in print or online -- is about grabbing people’s attention, convincing them you’re the best at what you do, persuading them to buy what you’re selling, and bringing them back for more.

3 practical link building opportunities

Once you build your site to foster solid on-site SEO — faster loading times, improved keyword usage, frequently updated content and well designed landing pages — your attention should turn to another detail that will boost your domain up the search engine rankings: off-page SEO.

What follows are the three off-page SEO tactics that the highest ranking pages in terms of local and widespread search results use to ensure their competitive edge in their individual markets while still remaining practical for busy business owners to achieve.

How to improve your lead generation with eBook campaigns

In a world where Kindles and tablets are a dime a dozen, an “eBook” might mean something different to a business owner than it does to the average consumer. Instead of electronic copies of books that have printed counterparts, eBooks in the digital marketing field are totally original pieces of content, offered by websites, with information and visual elements that instill confidence in the reader about the eBook’s creator.