Google has a long list of search algorithm updates, index changes, and refreshes. For example, the 2012 "Penguin" update added a number of “spam” metrics, including keyword stuffing, and impacted an estimated 3.1% of all English search queries. "Panda," an even earlier update, targeted "low-quality sites" and "content farms," and boosted the rankings of higher-quality sites.
It would be nice to have the search engine optimization of your site boiled down to a simple score from 0-100, but SEO isn’t as simple as a green checkmark or a red X.
And while it can be helpful to run your site through an automated analysis tool to help point out things you may have overlooked, you shouldn’t take all the information those tools provide as the be-all, end-all of the site’s optimization.
The world of business marketing can be incredibly complex and confusing. And finding correlations between certain marketing efforts and the subsequent changes in business can be difficult to determine if you are not a specialist in the field of statistics, data analysis, and/or marketing.
Search engines are a great way to get your business discovered. Users type in whatever it is that they want to know and in mere seconds, get a world of relevant information right at their fingertips. Search engines are used across the globe, and act as a staple of life that most of us couldn’t do without.
If you can't measure the results of your SEO efforts, there's nothing you can do to enhance its success. In an age where search engine optimization is fundamental to business success, you need to find ways to measure your achievements to make a tangible difference.
Advancements in search engine optimization have enhanced the measurement metrics on web pages. Initially, simple metrics such as the number of traffic and bounce rate were the only metrics that were used to determine the success of the web page's content.
Keywords are important in setting up your website. However, there is a limit to the number of times it should appear. A majority of people still believe that the more words you put down the higher your website will rank. But that's not the case, in fact Google has come up with algorithms that analyze the data in a website to determine the rank in the search engine.
SEO is an acronym that means search engine optimization. These are techniques that mainly help your website to become more visible to people looking up for your products, services or brand in organic search results by use of search engines such as Yahoo, Bing or Google.
For a small business that has just started in the field of online marketing, you’d be sure to come across something called SEO. In the back of your head SEO might be more of an afterthought than a priority. After all, there are so many complicated internet marketing terminologies like focus keywords, inbound and outbound links, social media marketing, just to name a few.
Search Engine Optimization (SEO) is a marketing method that aims to build visibility by improving rankings, traffic and increase awareness in search engines. A site that is search engine friendly is crucial for any business that wants to widen their reach in the online world.
The Easy Answer: Yes. Absolutely and unequivocally yes. This is a no brainer in terms of business strategy and future outlook. SEO is not going anywhere. All indicators are that organic keyword searches are here to stay. This is partially because they’re a fundamental element of how search engines function.
Why do you need a content strategy?
A content strategy is the blueprint that will guide you in your content organization. Whether you are posting for a blog, website or other media, having a content strategy will enable you to focus on the parts of content marketing that matter.