For a long time, independent, local business owners have been using loyalty programs to keep customers coming back. This worked in the beginning but over the last few years, the engagement of customers using traditional loyalty programs has been on the decline.
Large companies spend big when it comes to reputation management strategies. Think about some of the most well-known brands and you can guarantee that a lot of thought goes into how established and would-be customers view these brands and the wider company reputation.
Great customer service is a lot of little things done well, and there’s no end to the list of improvements you and your team can make. When zeroing in on this list of improvements, it’s important to focus your energy on problems that will actually have an impact on customer satisfaction.
Gary Vaynerchuk has been an entrepreneur his entire life. He started his first business at the age of 12 selling baseball cards at a local mall. Later, Gary took over the family business and grew it from a $3 million liquor store to a $45 million wine empire.
In order to truly satisfy and wow your customers, you need to know what the experience feels like yourself. This will help you internalize customer service and provide insights into ways you can improve your business.
Expect an exceptional experience in every service situation you find yourself in.
Customer service is everywhere. You can experience it with a bank teller, in a restaurant bathroom, at a gas station, from your gardener, and even your family and friends. It’s the way people or organizations treat you and how it makes you feel.
No, your website is not done, and it never will be. Your website is the primary face of your company. It’s where people make their initial impressions of what kind of business you are and the quality of work you provide.
You wouldn't say that your business is a static entity; it adjusts to the needs and desires of the market, your customers, your employees and yourself.
Here at Pronto, we work with small businesses around the world, and since we’re a small business ourselves, I realized some of the challenges we've faced and the insights gained from overcoming these challenges might be helpful to share with you, our clients.
If you've watched much television over the last couple of years, then, like many people you may have become hooked by the hard drinking, womanizing antics of the ad men in Mad Men. The world of big brand advertising exudes a certain enticing glamour.
The vast majority of Pronto clients are small businesses, serving a local market. And in most cases the founder & owner of the business is the face of the business. Since this is the case, I've started to wonder why it is so rare to see quality business portraits and headshots.
Who is SmallBizLady?
Melinda F. Emerson, known to many as SmallBizLady is America’s #1 small business expert. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing to fulfill her mission to end small business failure.
For almost any business, customer service is something that has to be perfect; indeed many go so far as to implement advanced solutions all in the name of differentiation. Sometimes, however, it’s really just the basic things that set your customer service apart.