Every small business owner should consider utilizing and investing in digital marketing for their businesses to grow and prosper in today's competitive world. Digital marketing involves promoting or publicizing your products or services over the Internet or by use of modern technologies.
Ever been perplexed when queries about the ROI of the social media campaign for your business? You're not alone! It's easy to fall back on the basics when you answer this question –– your Twitter followers increased and your Facebook shares were impressive.
Social media is a handy way for people to reach one another. What makes social media so efficient and attractive is that it's quick. In fact, it's too quick, so quick that users are swarmed with more information than they could care for. On a single web-page of a social media site such as Facebook, a user may come across cat videos, car ads, today's weather, celebrity gossip and a handy article.
The endless articles of social media being used as a marketing platform for small businesses is lining the pockets of digital marketers and technology gurus.
I too tweet in the morning, Google in the day and poke and share at night.
Gary Vaynerchuk has been an entrepreneur his entire life. He started his first business at the age of 12 selling baseball cards at a local mall. Later, Gary took over the family business and grew it from a $3 million liquor store to a $45 million wine empire.
Have you ever noticed that posts of many of your Facebook friends appear constantly in your News Feed, while the posts of other pals rarely pop up? Well, you don't have to be a digital marketing expert to understand that generally you only get to see what's new with people who you are in contact more frequently, or news that's trending among your friends.
Social media use has accelerated to become one of the main drivers of company brands and reputations. It's not hard to see why various online platforms have become a sales and marketing mainstay. Sites like Facebook, with 1.11 billion users, and Twitter, with 550 million users, have made the world that much smaller and created a community of sharing that can fast track brand exposure like never before.
Are you an avid Twitter user? Are you planning a new campaign and plan to use Twitter to promote your campaign? If you answered yes to either of these questions, you'll find the following article pretty useful, especially if you want to know more about people who follow you on Twitter.
Last month we took a look at Graph Search - one of the biggest changes made to Facebook since its launch in 2004. Graph Search is all about making Facebook more social and providing users with a more personalized and accurate search results. What this feature has done is essentially change the way we search on the platform.
Social media has become one of the most valuable marketing tools at a small business's disposal. It's hard to imagine running an efficient marketing plan without using at least one of these highly visible platforms, and for most businesses, this means Facebook.
Do you usually share news, events, articles and other information on social networks like Facebook, Twitter, Google+, LinkedIn, etc.? Have you tried to find out the impacts these social media networks have on your web presence? Or how many people visited your site via links shared on social networks?
If you haven’t, you can start off by using Google Analytics to check out the number of visitors you’ve received via referral sources like facebook.
Facebook is an insanely powerful tool for any business when used correctly, but their advertising platform can also be a money pit if you’re not sure what you’re getting into. Towards the end of 2012, we started experimenting with the different ad types that Facebook offers - directing traffic to our website, promoting our posts and pushing for more Likes on our fan page.