Think about the last time you were going out for dinner and wanted to try a new restaurant. Why did you choose that restaurant? If you are like most people, you probably searched online for various reviews before picking the restaurant with good to great feedback from customers.

You know that your customers and prospects are on social media, but you’re not so sure how to translate this into increased sales for your business. Maybe you’ve tried running some ads yourself on Facebook and failed, or you don’t even know where to start.

Online advertising is a tried-and-tested method of creating brand awareness, generating leads, and bringing in sales. However, there have been many changes in recent years, with the rise of ad blockers, stricter algorithms on social networks like Facebook, and an increase in privacy awareness that limits targeting.

Does it feel like winning customers keeps getting harder? Is the competition for sales seeming more fierce? That’s likely true.

Customers shopping for providers now have more information at their fingers than ever before. So when you pick up the phone, you’re potentially walking into a sales call with a highly informed prospect.

Optimize your advertising campaigns by syncing your website's products with your Facebook page

Ever wish you could get more sales from Facebook or spend less time building ads for each of your products?

For anyone with an eCommerce website and who’s running ads via Facebook and Instagram, the Facebook for WooCommerce extension will help you do just that.

As a small business it's not easy to get in front of your audience online and deliver tangible marketing results.

So when Derek Brown achieved a 5% increase in followers in five days from his latest Facebook campaign, while booking himself solid for two months, we had to know how he did it.

While over the years we’ve seen Facebook slowly make changes to the way brands and businesses reach their audiences, this is the first time they have openly stated their intention: to reduce the exposure of brand and business pages.

This major update is aimed to boost the well-being of Facebook’s users by showing users more posts from family, friends and groups they are part of, and less content from businesses, brands, and media organizations.

Website evaluation is something people tend to overlook. Sorry to rock your boat, but even though you have a website that doesn’t mean it's a good one. Your website is one of the best mediums for getting your business out to the world. As such, you need to make it as easy as possible for your clients and future prospects to navigate through your site.

Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?

The short answer is YES.

When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.

The evolution of marketing strategies from mass market campaigns such as billboards and TV commercials to personalized experiences like Facebook and Google ads has changed the way businesses promote themselves.

Any marketing adage that could survive such a foundational shift is bound to be common knowledge then.

If you’re a small business looking to invest in web-based advertising, Google AdWords is the best place to start. Some campaigns can be set up in as little as five minutes.

However, for competitive industries with high value sales such as IT consulting, we typically recommend a minimum starting budget of $1,000/month.

As a business, you want to make the most of your website. When you look at the sales funnel, there are a number of reasons why website visitors might walk away from it. This includes a desire to “just browse,” comparison shopping, or maybe just an unwillingness to take the next step at the moment.