What to do (and not do) when managing an ongoing AdWords campaign

What to do (and not do) when managing an ongoing AdWords campaign

If you’re a small business looking to invest in web-based advertising, Google AdWords is the best place to start. Some campaigns can be set up in as little as five minutes.

However, for competitive industries with high value sales such as IT consulting, we typically recommend a minimum starting budget of $1,000/month.

Tips for reviving a diminishing social media presence

Tips for reviving a diminishing social media presence

Businesses have gained many significant advantages thanks to social media. For people who are serious about growing their social media presence, they need to see it in terms of both growing and also in an engaged following. Sometimes, your dream of social media growth might start fading away due to a number of reasons including: too much competition to handle the rapidly changing technological environment, legal and political swings, unpredictable economic fluctuations, and cultural and social changes.

Socially sharing your content the right way

Socially sharing your content the right way

Social media is a handy way for people to reach one another. What makes social media so efficient and attractive is that it's quick. In fact, it's too quick, so quick that users are swarmed with more information than they could care for. On a single web-page of a social media site such as Facebook, a user may come across cat videos, car ads, today's weather, celebrity gossip and a handy article.

SEO and your digital marketing strategy

SEO and your digital marketing strategy

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!
What is SEO?
SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.