8 Online advertising alternatives to Google Ads for driving traffic and leads

Online advertising is a tried-and-tested method of creating brand awareness, generating leads, and bringing in sales. However, there have been many changes in recent years, with the rise of ad blockers, stricter algorithms on social networks like Facebook, and an increase in privacy awareness that limits targeting.

What January 2018’s Facebook Update Means For Your Business

While over the years we’ve seen Facebook slowly make changes to the way brands and businesses reach their audiences, this is the first time they have openly stated their intention: to reduce the exposure of brand and business pages.

This major update is aimed to boost the well-being of Facebook’s users by showing users more posts from family, friends and groups they are part of, and less content from businesses, brands, and media organizations.

Holiday Marketing Strategies, are they worth it? 3 tips to get you going

Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?

The short answer is YES.

When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.