Digital and Social Media Marketing Strategies You Need to Know

October 13th, 2016
Digital and Social Media Marketing Strategies You Need to Know

Every small business owner should consider utilizing and investing in digital marketing for their businesses to grow and prosper in today's competitive world. Digital marketing involves promoting or publicizing your products or services over the Internet or by use of modern technologies.

Socially sharing your content the right way

August 16th, 2016
Socially sharing your content the right way

Social media is a handy way for people to reach one another. What makes social media so efficient and attractive is that it's quick. In fact, it's too quick, so quick that users are swarmed with more information than they could care for. On a single web-page of a social media site such as Facebook, a user may come across cat videos, car ads, today's weather, celebrity gossip and a handy article.

The social media bullet train…watch your speed!

April 29th, 2014
The social media bullet train…watch your speed!

The endless articles of social media being used as a marketing platform for small businesses is lining the pockets of digital marketers and technology gurus.

I too tweet in the morning, Google in the day and poke and share at night.

EdgeRank no more – Facebook’s News Feed algorithm 101

August 30th, 2013

Have you ever noticed that posts of many of your Facebook friends appear constantly in your News Feed, while the posts of other pals rarely pop up? Well, you don't have to be a digital marketing expert to understand that generally you only get to see what's new with people who you are in contact more frequently, or news that's trending among your friends.

6 social media don’ts all companies should be aware of

July 25th, 2013

Social media use has accelerated to become one of the main drivers of company brands and reputations. It's not hard to see why various online platforms have become a sales and marketing mainstay. Sites like Facebook, with 1.11 billion users, and Twitter, with 550 million users, have made the world that much smaller and created a community of sharing that can fast track brand exposure like never before.

How Followerwonk can supercharge your Twitter strategy

July 9th, 2013

Are you an avid Twitter user? Are you planning a new campaign and plan to use Twitter to promote your campaign? If you answered yes to either of these questions, you'll find the following article pretty useful, especially if you want to know more about people who follow you on Twitter.

Facebook Graph Search for small businesses – Part 2

July 5th, 2013

Last month we took a look at Graph Search - one of the biggest changes made to Facebook since its launch in 2004. Graph Search is all about making Facebook more social and providing users with a more personalized and accurate search results. What this feature has done is essentially change the way we search on the platform.

Facebook Graph Search for small businesses – Part 1

May 16th, 2013

Social media has become one of the most valuable marketing tools at a small business's disposal. It's hard to imagine running an efficient marketing plan without using at least one of these highly visible platforms, and for most businesses, this means Facebook.

The other side of social sharing – Dark Social

May 10th, 2013

Do you usually share news, events, articles and other information on social networks like Facebook, Twitter, Google+, LinkedIn, etc.? Have you tried to find out the impacts these social media networks have on your web presence? Or how many people visited your site via links shared on social networks?

If you haven’t, you can start off by using Google Analytics to check out the number of visitors you’ve received via referral sources like facebook.

Are you wasting your money on Facebook Ads?

April 15th, 2013

Facebook is an insanely powerful tool for any business when used correctly, but their advertising platform can also be a money pit if you’re not sure what you’re getting into. Towards the end of 2012, we started experimenting with the different ad types that Facebook offers - directing traffic to our website, promoting our posts and pushing for more Likes on our fan page.