Business owners know that to generate sales, knowing their target market and finding a way to engage and establish a relationship with them are essential. Social media makes both of these things possible, and with the right tools, you can use them to generate more sales.

Businesses have gained many significant advantages thanks to social media. For people who are serious about growing their social media presence, they need to see it in terms of both growing and also in an engaged following. Sometimes, your dream of social media growth might start fading away due to a number of reasons including: too much competition to handle the rapidly changing technological environment, legal and political swings, unpredictable economic fluctuations, and cultural and social changes.

Every small business owner should consider utilizing and investing in digital marketing for their businesses to grow and prosper in today's competitive world. Digital marketing involves promoting or publicizing your products or services over the Internet or by use of modern technologies.

Ever been perplexed when queries about the ROI of the social media campaign for your business? You're not alone! It's easy to fall back on the basics when you answer this question –– your Twitter followers increased and your Facebook shares were impressive.

Social media is a handy way for people to reach one another. What makes social media so efficient and attractive is that it's quick. In fact, it's too quick, so quick that users are swarmed with more information than they could care for. On a single web-page of a social media site such as Facebook, a user may come across cat videos, car ads, today's weather, celebrity gossip and a handy article.

Why do you need a content strategy?
A content strategy is the blueprint that will guide you in your content organization. Whether you are posting for a blog, website or other media, having a content strategy will enable you to focus on the parts of content marketing that matter.

The endless articles of social media being used as a marketing platform for small businesses is lining the pockets of digital marketers and technology gurus.

I too tweet in the morning, Google in the day and poke and share at night.

Gary Vaynerchuk has been an entrepreneur his entire life. He started his first business at the age of 12 selling baseball cards at a local mall. Later, Gary took over the family business and grew it from a $3 million liquor store to a $45 million wine empire.

Have you ever noticed that posts of many of your Facebook friends appear constantly in your News Feed, while the posts of other pals rarely pop up? Well, you don't have to be a digital marketing expert to understand that generally you only get to see what's new with people who you are in contact more frequently, or news that's trending among your friends.

Social media use has accelerated to become one of the main drivers of company brands and reputations. It's not hard to see why various online platforms have become a sales and marketing mainstay. Sites like Facebook, with 1.11 billion users, and Twitter, with 550 million users, have made the world that much smaller and created a community of sharing that can fast track brand exposure like never before.

Are you an avid Twitter user? Are you planning a new campaign and plan to use Twitter to promote your campaign? If you answered yes to either of these questions, you'll find the following article pretty useful, especially if you want to know more about people who follow you on Twitter.

Last month we took a look at Graph Search - one of the biggest changes made to Facebook since its launch in 2004. Graph Search is all about making Facebook more social and providing users with a more personalized and accurate search results. What this feature has done is essentially change the way we search on the platform.