As a modern MSP, you use a lot of web apps to get work done. They help you send emails, plan projects, run marketing campaigns, and build your entire company. But you end up spending a lot of time managing these tools and moving data from one app to the other manually, or even worse, leaving data siloed and scattered across your apps.
I like to say that, "Everyone who hasn't been a part of a webinar is a webinar virgin." Unfortunately, I found out the rather painful way that I was not the exception to this rule. At the time, I was working for a multi-billion dollar semiconductor company in Silicon Valley and played a relatively insignificant role in our Strategic Accounts Department.