White Label Partner Agreement

By enrolling and participating in the Pronto Marketing White Label Partner Program, you agree to be bound by the following agreement.

Expectations from a White Label Partner for a successful project:

At Pronto, we collaborate with White Label partners to deliver seamless website projects for their clients. Our focus is on efficiency, reliability, and maintaining the integrity of our partners’ branding. 

Below are the key expectations we have from a white label partner to ensure a smooth and effective working relationship.

1. Understanding the Client’s Business

While it is not a requirement for our partners to provide detailed business strategies or goals, having a general understanding of the client’s business helps us deliver better services.

This includes:

  • A high-level overview of the business and what they do.
  • Key competitors in their industry.
  • The client’s target audience and primary service offerings.

2. Website Details and Background

During onboarding, we require basic information about the client’s website to ensure we can provide the necessary support.

This includes:

  • The platform the website is built on (WordPress, Shopify, custom CMS, etc.).
  • Any relevant login credentials for website access.
  • Background on the website’s structure, purpose, and any existing issues.

3. Nature and Urgency of Website Changes

To manage workflows efficiently, we expect white label partners to provide clarity on:

  • The types of website updates and changes typically required.
  • The urgency level of different tasks (standard updates vs. time-sensitive requests).
  • Any immediate tasks that need to be handled upon onboarding.

4. Clear Communication and Task Management

A structured and organized workflow is essential for effective collaboration.

We expect our white label partners to:

  • Use a defined system for submitting tasks (e.g., Asana, email, ticketing system).
  • Clearly outline task requirements, expectations, and deadlines.
  • Provide prompt feedback on work submitted to avoid delays.

5. Branding and White Label Experience

Some partners prefer an unbranded experience when dealing with their clients, while others do not. We clarify this preference during our onboarding process to ensure alignment.

Depending on the partner’s needs, we:

  • Follow branding guidelines when interacting with their clients, if applicable.
  • Provide reports, emails, and communications with or without Pronto branding as specified.
  • Operate as an extension of the partner’s team, following their preferred processes and protocols.

6. Long-Term Collaboration and Growth

While we do not require detailed business goals, we appreciate partners who:

  • Provide feedback on our services to refine our support model.
  • Keep us informed of any evolving needs or changes in service expectations.
  • Maintain a long-term vision for the partnership, ensuring ongoing alignment.

By establishing these expectations, we aim to create a productive and efficient collaboration with our white label partners, ensuring the best possible experience for their clients while maintaining a seamless support system.

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