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Back to branding, or: the recent SEO trends we should all be happy about

branding

Google has been the online trend setter for the last decade. Years ago, their algorithm defined SEO as being based on keywords and incoming links. However, updates to the algorithm like Panda and Penguin (more on these later), have shifted the value away from individual keywords, low-quality inbound links and other SEO tricks, and placed it back where it should be: the content itself. The end of SEO tricks To understand how SEO was taken to its extreme, you need to think of the so-called...



5 of the best SEO links accessible to your business today

link building

If you’ve spent any amount of time looking at developing your company’s SEO strategy, you may have noticed Google has thrown a couple of hostile animals into the mix. It began in February 2011 with the Google Panda update, and then (as if one cute fluffy animal wasn’t enough,) Google tossed the Penguin update our way — not just once, but three times, during 2012. The SEO landscape has dramatically changed, and so have the strategies needed to stay in the Big G’s favor. This...