Get more qualified traffic and clients with our law firm marketing services
Fast-track your law firm’s online marketing success
Declining web traffic due to Google algorithm updates and poor SEO practice
Underwhelming ROI on online marketing campaigns
Not showing on Google in your service areas
Boost organic traffic and qualified leads with up-to-date SEO solutions
Optimize marketing campaigns that target and convert your ideal clients
Increase visibility to local buyers on Google Maps
Head of Marketing Services
Proven experience in legal-focused SEO and Google Ads campaigns to grow your practice
“Having a proven track record means that we’ll save you hundreds of hours and thousands of dollars to get your campaigns to work the way you need them to.
Our team of experts will work with you to create a customized plan that fits your budget and needs, and we’ll help you every step of the way to ensure that your campaigns are successful.”
Who We Work With
Boutique Law Firms
As a boutique law firm, you may not have the marketing budget of a larger firm. But that doesn’t mean you can’t compete for clients.
By targeting potential clients through local SEO and PPC campaigns, our digital marketing experts can help you grow your firm and achieve a healthier bottom line.
We have the expertise to work closely alongside small teams to get the most of our their marketing budgets.
Our Law Firm Marketing Areas of Expertise
Website Design & Build
Make your law practice stand out online with a unique WordPress website design.
Get reliable and unlimited WordPress website support services for your law firm.
SEO & Advertising
Give your law firm a marketing boost with our expert-driven SEO and paid advertising services.
Choose the best legal marketing package for you
Pay only for what you need based on your market size
Why work with a law firm marketing agency?
Law firms are busy. There’s a lot of work to be done, and not a lot of time to do it. That’s why it’s important to have law firm marketing experts in your corner. A marketing agency like Pronto can help you get the most out of your online marketing efforts, making sure your time and marketing budget is well spent.
Let our law firm marketing specialists help you stay up to date on the latest trends and techniques in marketing. We know what works and what doesn’t, so you can focus on your practice and leave the marketing hurdles to us.
LAW FIRM MARKETING CASE STUDIES
See how our experts can boost your online presence
Online Ad Campaign Yields a 17% Increase in Conversions
Buckingham, LaGrandeur, & Williams approached Pronto to revamp their efforts in Google PPC ads to boost their online leads and overall conversion.
31% Increase in Conversions Over a Year with Paid Search
Brown & Dahan, a full-service family law firm, contacted Pronto Marketing to manage both their website and Google advertising campaigns.
SEO Campaigns Earn a 51% Increase in Web Traffic
LaPorte Law Firm came to us to increase the number of people who visited their website, especially people within 120 miles of one of their offices.
Is Pronto the right law firm marketing agency for your business?
What our clients say about how we help them get more traffic and reach their PPC lead goals.
Boyd F. Buckingham
Partner, Buckingham, LaGrandeur, & Williams
We were very impressed by the process Pronto put forth. They worked with our team intently to turn our resources into carefully targeted ad campaigns with both budget and conversions in mind.
Partner, Brown & Dahan
After our work with Pronto, we saw sustainable improvements in our lead generation and conversion. Their team was fast to act, detail oriented, and a pleasure to work alongside.
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How to Turn Your Law Firm Into a Money-Making Machine With Digital Marketing
If you’re a law firm partner, the term “digital marketing” might make you cringe. You might be thinking, “We’re a law firm, not a tech company. We don’t need to worry about that stuff.”
But here’s the thing: if you want your law firm to stay relevant and stay afloat in today’s economy, you need to start paying attention to digital marketing. Why? Because that’s where your potential clients are spending their time — and if you’re not reaching them where they are, you’re missing out on a huge opportunity.
Think about it this way: If someone needs a lawyer, they’re probably going to start by doing an online search. And if your law firm doesn’t show up in those search results, they’re going to move on to the next name on the list. It’s as simple as that.
So how can you make sure your law firm is visible online? Keep reading to find out.
The Basics of Digital Marketing for Law Firms
First things first: digital marketing for law firms? Digital marketing is the process of promoting your business or product online using a variety of digital channels. These channels can include everything from search engines and social media to email and paid advertising.
The key to successful digital marketing is understanding which channels will work best for your business and then investing time and resources into those channels. For example, if you know that most of your potential clients are active on LinkedIn, it would make sense to focus your efforts there instead of, say, investing in paid ads on Facebook (which would be a waste of money if your target audience isn’t even using the platform).
Types of Digital Marketing Tactics for Law Firms
Now that you have a general understanding of what digital marketing is and why it’s important for law firms, let’s take a look at some specific digital marketing tactics you can use to promote your business online
Search engine optimization (SEO):
This is the process of optimizing your website so that it appears as high as possible in search engine results pages (SERPs). The higher your website ranks in SERPs, the more likely people are to find it when they’re searching for relevant terms — which means more potential clients for your law firm.
Google My Business & Maps:
This involves claiming and optimizing your Google My Business (GMB) profile. An optimized listing with Google reviews will help your law firm standout among local competitors in local Google search results. An active and well-managed GMB profile can do wonders for boosting both your local SEO and overall visibility online.
Paid advertising (Google Ads, Local Services Ads):
Paid advertising is exactly what it sounds like — advertising that requires you to pay a fee in order to have your ad shown on a particular platform (usually Google or social media). Paid ads can be an effective way to reach new audiences — just be sure you’re targeting the right people with the right message, or you’ll end up wasting a lot of money.
Develop a blog content strategy:
A well-crafted blog can be an essential part of your law firm marketing strategy, helping you to generate leads and drive growth.
Writing informative, SEO-optimized content for your law firm will help catch the eye of your ideal clients. They also service as a great tool for your social media and email marketing campaigns. The more eyes you can get on your content, the better chance you have of generating leads and growing your law firm.
Legal Online Review Sites:
As a law firm, one of the best ways to market your business is by leveraging law firm review sites. By setting up profiles on trusted platforms like Avvo, Findlaw.com, and Clutch, you can show potential clients that you’re a law firm to be reckoned with. Not only will this help you stick out from the competition, but it will also build trust with potential clients, which is essential in the legal industry. So if you’re looking to make your mark in the law firm world, start by setting up some profiles on law firm review sites.
As you can see, there are a lot of different ways to go about promoting your law firm online — and each one has its own set of benefits. The best way to figure out which digital marketing tactic is right for you is by experimenting with different strategies and seeing what works best for your business.
But whatever you do, don’t neglect digital marketing altogether, or you’ll risk being left behind by your competition.
Law Firm Marketing Budget & ROI: Know Your Numbers
If you’re like most law firm partners, you’re always looking for ways to save money. After all, the bottom line is important in any business. But when it comes to marketing, skimping on your budget can actually end up costing you more in the long run. That’s why it’s important to understand how to make your marketing budget work for you.
By taking a strategic approach, you can get the most bang for your buck — and see a healthy ROI. Here’s what you need to know.
What Is a Good Marketing Budget for a Law Firm?
There is no one-size-fits-all answer to this question. The amount you should spend on marketing depends on a number of factors, including the size of your firm, your practice areas, your target market, and your goals.
Generally speaking, however, most experts recommend that small firms allocate 2-5% of their gross revenue to marketing, while larger firms should budget 5-10%.
How Can I Maximize My ROI?
To get the most out of your marketing budget, it’s important to take a strategic approach. That means setting clear goals and objectives — and then devising a plan to achieve them.
Once you know what you want to accomplish, you can start thinking about which tactics will help you get there. Not sure where to start?
Here are some ideas:
Develop a strong brand identity
This includes everything from your logo and website design to your tagline and company values. Your brand should be unique and memorable, something that sets you apart from the competition.
Build an action-inspiring website
In today’s digital age, potential clients will almost certainly visit your website before they ever step foot in your office. Make sure yours is up to snuff. In addition to looking good, it should be user-friendly, SEO-optimized, and informative. Include clear calls to action with submission forms so visitors know what they should do next (e.g., Schedule a Consultation, Sign Up for Our Newsletter, etc.).
Invest in SEO
SEO is critical if you want potential clients to find your website when they search online for related terms. By optimizing your site for key search terms, and maintaining that optimization over time, you can ensure that your website appears as one of the top results on Google and other major search engines.
Run Google Ads Campaigns
Google Ads is one of the most effective law firm marketing tools out there, and it can really help you boost your business. You can target potential clients who are searching for the specific legal services that you offer. You can also set up your campaigns so that you only pay when someone actually clicks on your ad. This means that you’re not wasting money on ads that no one sees. Google Ad campaigns are essential if you want to reach new audiences, convert more leads, and grow your law practice.
Generate quality leads with blog writing
Blog writing for law firms refers to the creation and distribution of helpful and informative content. The ultimate goal is to attract ideal clients and drive leads through the sales funnel.
Not only will this help educate potential clients about your firm and what you have to offer, but it will also help build trust and establish credibility — two essential elements in any attorney-client relationship.
Track everything (and we mean everything)
Keep close tabs on all of your marketing activities so you can see what’s working and what isn’t, and adjust accordingly.
Use Google Analytics and other tools to track things like website traffic, conversion rates, click-through rates (CTRs), social media engagement, and more. This data will be invaluable as you work to fine-tune your marketing strategy and get the most out of every dollar you spend.
But what exactly is the ROI for law firms that leverage these activities?
In short, it can be huge. By appearing at the top of Google search results with a strong website and brand, law firms can drive a significant amount of traffic to their business.
Law firms that invest in SEO and PPC campaigns can see a significant return on their investment. In fact, one study found that for every $1 invested in these campaigns, law firms saw an average return of $3.75. With numbers like these, it’s no wonder that more and more law firms are turning to digital marketing to grow their businesses.
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Frequently asked questions
No — long-term contracts are not required to get started with our law firm marketing services, however, some specific services like Google Ads, Page Booster, and Local Ads require a three-month commitment to see the best results.
For each individual service, you will be working with a certified specialist. At Pronto, we ensure all of our specialists meet and maintain their certifications with Google Ads and Google Analytics.
If you subscribe to multiple services, you are eligible to work with a marketing coordinator as your single point of contact.
We cannot promise lead results as there are way too many factors involved in turning a visitor into a qualified lead, but we are confident that our work will result in an increased interest for your business from local prospects and potential buyers.