Leave blog writing to our content experts
Pronto has a proven track record with blog copywriting
for B2B and B2C companies
It’s a great marketing investment.
I get around 1,400 blog visits per month, but more importantly, the average reader spends almost 3 minutes on an article. In my industry, that’s more important than 3,000 visitors who only stay for 30 seconds.
We planned out an entire year of blog topics in advance so all I have to do each month is approve what Pronto’s team wrote or request small revisions.
When I started this service, 8% of my total site’s traffic came from blogs,
now it’s doubled to 16%!
Affordable blog writing plans
No long-term contract!
Usd / Month
2 Unique blog articles / mo.
Usd / Month
4 Unique blog articles / mo.
To learn more about our plans, speak to Adam!
Let’s talk about which plan is right for you.
Head of Accounts
Boost your traffic from search engines
Nearly all customers begin researching their needs on Google.
When you customize your blogs to answer the common questions your prospects are typing into their search bars, you can rise to the top of the page rankings and get a consistent stream of new visitors.
Hook visitors before your competitors
When your blogs find potential customers during their research process online, you’re delivering valuable advice before they’ve ever heard about your competition.
You’ll build trust and establish your expertise, giving you a significant advantage in the sales process.
Get high ROI marketing material that lasts
A good story is key to every banner, email, or social media post. Well-crafted blogs give you a story to tell in each of these channels and mediums.
And since visitors will likely engage with your marketing many times before becoming a sales lead, giving them a valuable message to engage with each time is key to your effectiveness.
Blog writing services that work
Earning A 10x Rise in Web Traffic Results
A Georgia-based IT firm worked with Pronto to reignite their website traffic with consistent and well-researched blog writing services.
Boosting Web Traffic by Over 200%
A New Jersey-based MSP company approached Pronto to help revitalize traffic to their website with regular and coordinated blog writing & SEO services.
How to win with blogging: The secret to ranking on Google’s 1st page
Win with blogging? Seriously? That’s so 2003.
I get it. You’re skeptical about blogging because you’ve been let down. Maybe there was a time you spent hours at your computer, typing your masterpiece. You hit publish with giddy anticipation, and…crickets.
“What a waste,” you thought. “Winning with blogging is a myth. Maybe it worked once upon a time, but its ship has sailed.”
You know what? I understand your frustration, anger, and the feeling that you’ve been misled. The truth is the majority of blogs fail. But not all. Our success with blogging, for Pronto and our clients, says otherwise.
In fact, if you’ve read some of the earlier posts in this series, like “Why you’ll never rank on Google’s 1st page by tinkering with keywords, metadata, and similar SEO tactics” or “What is the most powerful SEO technique? (And how to take advantage of it)”, you’ll already know that we’ve landed hundreds of clients from our blogs.
But to understand what separates a top-ranking blog from one buried in the bowels of Google, we first need to understand how blogging plays into search engines’ algorithms. So let’s start there.
You heard that right. The popular phrase has been heralded for decades, but it needs an update for 2022: quality, fresh content is king.
Why do we need to incorporate the words “fresh” and “quality” into the phrase? Two reasons:
- The internet is flooded with mediocre blogs covering the exact same topic. Write a hundred posts, but if that content simply rehashes other articles, your blog will go nowhere.
- A few quality posts a year leaves visitors (and Google) wondering if you’re alive. There’s more to it than this (see below), but yea, inconsistent blogging is a recipe for wasted time and a losing blog.
Blogs that succeed create both quality and fresh (or consistent) content. If you do those two things and follow the advice later in this post, blogging will improve your SEO. And you’ll do it at a price any SMB can afford — spending far less money than you ever would with Google Ads. Why is this?
Well, we don’t expect you to drink the Kool-Aid and simply take our word for it. Instead, to get to the bottom of this question, we need to examine how search engines work.
Bear these three points in mind:
1. Search engines are smitten by fresh content
In other words, they love it. The reason has to do with Google customer preferences (more on this later) and the fact that search engine “crawl spiders” are constantly scouring the web in search of fresh content. Think of it like this:
A shoe store always wants the newest pair of Nikes on shelves, so employees keep tabs on the market to ensure they’re in stock. Search engines do the same. They want the freshest, most valuable content at the very top of search. Why? A valuable new product, or blog, captures interest and customers. And that’s exactly what search engines (and shoe retailers) want.
What’s more, fresh content also tells search engines your site is healthy and active. An outdated website that blogs a few times a year is as valuable to Google as a pair of New Balance M998s. Yes, that’s a sneaker from the ’90s; and not exactly a hot seller today.
2. New articles foster loyalty
Let’s keep with this shoe metaphor for the rest of this section. Say your buying team gets a bit lazy. Instead of stocking the latest Jordans, the New Balance M998s and L.A. Lights are piling up. New shoes aren’t coming in and your shop now looks more like a rummage sale than a retailer.
How do you think your customers feel? Would they want to come back? Probably not. New products create repeat visitors interested in your latest offerings. They also show you’re current with trends and perhaps even cutting-edge (if you provide hot-ticket shoes not found anywhere else). By offering fresh, quality products, customers become loyal, repeat visits happen, and you may even become an authority if you “wow” them consistently enough. The same goes with blogging.
Your website is essentially like a shop in the mall of Google. The more fresh, quality content you produce, the more likely you’ll gain repeat visitors who hang out at your website. Google likes this, and in time you’ll see a boost in ranking because of it.
3. More blogs provide more entry points into your website
What if your store starts selling a new brand of shoes? Or hats or apparel? Now I’m not talking about off-brand products like Rolling Stones t-shirts; but more like shoe brands and clothes that compliment your current merchandise, like Reebok shirts or perhaps Raf Simons sneakers. Doing this attracts a new customer base. Blogging works the same way.
A blog that revolves around a niche keyword — whether related to a new product or a core service — creates a doorway into your website. The more blogs you write addressing customers’ specific questions, concerns, or problems, the more ways a searcher can find you online.
Why is Google king of search? Well, remember how I mentioned “Google customer preferences” in the last section? This has a lot to do with it.
You may not have realized, but everyone who uses Google is one of their customers — even if you just use their search engine to browse the web for free.
Google succeeds because they put searchers first. They want the easiest, most effective search possible, constantly tweaking their algorithm hundreds of times each year to do just this. The result is they’re the world’s most popular search engine and advertisers pay them a premium. What does this have to do with Google’s code for high-ranking content?
Google’s secret formula for ranking content is directly related to their customer: the searcher. When you please the searcher with an outstanding blog, you please Google because the tech giant wants satisfied customers (searchers). Google then rewards you with a higher rank. Now the real question: How do you make searchers happy?
Give your customer what they want: answer their questions. That is why they’re searching on Google after all, right? Most early-stage buying processes begin with questions. So when you answer them, you’ve got a good chance to pop to the top of search.
So how can you create articles that answer questions? It all starts with the headline.
Below we’ll show you how to write headlines that answer questions, using some of ours and our clients’ most popular blogs as examples.
Whose blog is this: A client of Pronto
Traffic: 439 organic visitors in 6 months
Let’s start off with an easy one. The above article is from a client of ours that launched their blog in February 2018. And as you can see from the traffic stat above, this individual blog has done pretty well.
Why is it so effective?
It answered a question on readers’ minds. And the title shows you don’t necessarily need to get fancy with your headlines — you can simply write the literal question your reader may be wondering. In this case, “What’s the life expectancy of a typical office PC?”
How can you use this formula in your headline?
Make your headline your clients’ literal question.
Whose blog is this: A client of Pronto
Traffic: 558 organic visitors in 6 months
Above is another blog we wrote for one of our clients. From the stat above, you can see it gets slightly more traffic than the first example in this section.
As for the question this blog answers, what do you think it is?
It shouldn’t be too difficult to guess. I imagine the question would be something like this: “How can I protect my computer from hardware failure?”
How can you use this formula in your headline?
Use a list post to answer one question in multiple ways. For example, the headline above provides four answers to the question, “How can I protect my computer from hardware failure?”
Whose blog is this: Pronto’s
Traffic: 2,089 organic visitors in 6 months
You probably noticed that the blog above reels in a substantially higher amount of traffic than the previous two. I’ll explain why shortly, but first, let’s examine the headline.
What question is being asked?
Just add a question/interrogative word to the beginning and punctuate the end with a question mark, and you’ll get something like this: “How can I increase my sales with social media?”
How can you use this headline formula?
When you answer a question, you solve a problem; or in other words, you offer a benefit. So ask yourself, “What benefit is my article offering the reader?”
Whatever your answer is, put that benefit in your headline and elaborate on it in your blog. As you can see, the headline “Increase sales with social media” answers a question and offers a clear benefit to the reader.
Why does this last blog get the most traffic?
The main reason is the sheer amount of blogs we’ve written. Since 2011, Pronto has published 450+ articles, whereas the two client blogs have been in existence for a year and posted less than 50 articles each. In the world of blogging, numbers matter. And remember what I mentioned earlier about website entry points?
Every blog is a potential doorway into your website. And the more blogs you have, the more opportunities you have to be found online. If the two clients above stick with our Custom Blogging program or continue blogging on their own, in the coming years, they’ll likely see the same kind of traffic numbers as our social media blog.
Also, bear in mind that when multiple blogs on your website start attracting regular visitors (like the examples above), then your traffic really begins to snowball as your cumulative website visitors and ranking increase exponentially.
“I’m ready to talk about your blogging needs and pricing!”
Head of Accounts
Book a Blog Writing Service consultation
Schedule a 1:1 call with our marketing experts.
We’ll get to know your business and show you how investing in high-quality blogging for your business can deliver on growing your business through more effective marketing.
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Frequently asked questions
Our staff will post articles as drafts for review on your site before going live.
In the rare occurrence an article needs significant revisions, you can provide your writer with instructions for how to perfect the content.
That’s totally up to you!
We generally recommend around 700 words for blog content, but ultimately you decide.
Length, tone, and objective are all subjects you will flesh out on your blog writing service onboarding form.
Anything over 1,000 words will take longer for our team to write, and may come with additional costs depending on how much research is required.
If you start off with two articles per month with the $399/month package, you can upgrade to the $699/month package for four articles per month.
Beyond that, additional articles cost $199.