LOCAL SEO SERVICES

When it comes to choosing the best Local SEO company, it’s crucial to have a compass that guides you in making an informed decision. The three elements you want to consider before outsourcing to a Local SEO company are:

1. Industry expertise: Look for a company that has a robust understanding of your industry. A company with industry expertise will understand the unique challenges and opportunities within your vertical, allowing them to craft a tailored SEO strategy that hits the mark.
2. Positive track record and reviews: Look for a consistent history of positive results and satisfied clients. Reviews and testimonials offer a window into the experiences of others in your shoes. 
3. Case studies: A reputable Local SEO company should be ready and willing to showcase its success stories. Request to see case studies of local businesses they have assisted in improving local visibility for. These real-world examples offer tangible proof of their ability to elevate your local search rankings.

Perform a search in Google with what you think your prospects search for when looking for your business, for example, ‘plumber in tampa’ or “managed it services nyc’.

If you see a map in the search results and/or pages that mention a city, you definitely need to work on your Local SEO.

There are two main types of business. Brick and mortar and service area businesses. Some businesses have a fixed location where they operate, and some serve broader locations where they can visit physically or virtually. Both of these types of businesses are prime candidates for Local SEO.

Google My Business (GMB) is like an online business card. When set up and maintained correctly, it displays essential information about your business, like hours of operation, location, and reviews.

It helps local prospects find you easily and can significantly boost your visibility in local searches through Google Maps.

Local SEO increases your online visibility to people searching for the type of services you offer in your area.

By optimizing your website and Google Business Profile, you attract more website visitors, which can lead to more calls, booked consultations, and ultimately, sales.

There are four factors that determine the cost of Local SEO:

1. Your industry: If your industry is competitive, then it’s like playing a high-stakes poker game – you’ve got to match the table to stay in the game.
2. The number of locations you want to dominate. More branches mean more visibility, but also more work to optimize each one. So, it’s a balancing act. If you’re just starting out, focus on nurturing a few strong branches, then grow from there.
3. The number of services you want to promote in each location. The more services you want to highlight, the more investment in Local SEO you’ll need.
   
4. The current situation of your Local SEO. If you’re already ranking well for some keywords, then fantastic – that’s a solid foundation to build upon. If not, it’s like starting a fitness journey. The first steps are the hardest, but once you start seeing progress, it becomes a motivating force to keep pushing.
   

The duration can vary, but most businesses see positive changes within 3-6 months. However, SEO is an ongoing process.

As search algorithms and local markets evolve and your competitors strengthen their local positioning, strategies need to be adjusted to maintain a competitive advantage and improve rankings.

No, maintaining that top spot requires continuous effort. Competitors are always trying to rank higher, and search engine algorithms change.

Regular updates and optimizations ensure you stay ahead and remain visible to your local audience.