Upgrade your web presence, downgrade your effort
“Just the basics” takes a lot more work these days. Pronto makes it all work together, and we do it for you so that you can spend more time on customer sales and support.
"When I was responsible for Windows SBS at Microsoft, I learned first-hand that the biggest marketing challenge MSPs face is the lack of time and focus to execute on marketing.
That was my idea and motivation to start Pronto, the original done-for-you MSP website service."
Our model is your model: Managed Websites for Managed IT
Hire in-house, get a big agency, or wrangle freelancers? Pronto offers a different direction that makes us the ideal website partner for the long haul.
Once your site is live, you’re supported by a large team that’s on-call 24 hours a day, seven days a week. Send us a ticket, schedule a call, or chat with us live for anything you ever need. No limits on support. If it’s doable, we’ll do the work until you’re happy.
Pronto’s software makes us transparent and easy to use
Flexible Website Support Plans
Flat monthly fees and no long term contracts!
Ideal for web-savvy businesses
Usd / Month
Hosting & Maintenance
Free SSL Certificate & CDN
Ideal for businesses without a web-team
Usd / Month
Everything in Tech Support
Unlimited 24/7 Website Edits
Unlimited Website Projects*
Ideal for large sites or businesses
Usd / Month
Everything in Web Support
A Dedicated Site Manager
A Dedicated Task Board
Starting at $3,500
12-month payment plans available
“Pronto takes care of all the details”
A MSP website is the essential foundation for all your online marketing
However you choose to market your MSP services online, nearly all of it will lead back to your website. This is the first resource potential clients will check before deciding if they want to schedule a consultation or request a service appointment. Your website must give a powerful first impression. If it doesn’t, you don’t get a second chance.
Your site is the base from which prospects learn more about your services, look for testimonials from your current client-base, and read more in-depth resources about how your IT services are different from others in the area. Do it right, and it’s how you turn visits into leads and clients.
Unlike other types of advertising, your website is a permanent resource that you own. Every impression you generate in print, over the radio, or on television costs money. But when people find your website through search, you don’t pay a dime for that visit.
This makes your website an invaluable free marketing tool for your business. Available 24/7, it is the ultimate resource for prospects to learn more about your MSP services, ultimately leading to more sales.
If it’s been more than three to five years since your last website refresh, your site is long overdue for a makeover. Your design convinces potential prospects that your MSP services are trustworthy and reliable – a poorly designed website can seed doubts and make them worry about the quality of your services.
Another major factor is visibility. If you aren’t currently using search engine optimization (SEO) tactics to increase that visibility and help people find your site, your website is about as useful as flyers in a rainstorm.
Generating traffic is the first step in building your customer base, so you want to keep people engaged. Those who enjoy interacting with your site will spend time on it, and the more time spent, the closer you are to a sale.
The most important thing to get right, whether you have a limited budget or not, is to make sure your website is optimized for the areas you serve.
When a search is performed for managed service providers and IT support in your area, you want the results to show your business at the top of the list.
The more often people see your website show up in results, the more familiar they feel with it, and psychologically we trust the things we feel most familiar with. You need your site to stand out with engaging and interesting content.
To get there, a strong SEO campaign that generates links to your website and builds authority in the search engines is necessary. It can take time, but the benefits from a well-executed SEO campaign can be substantial.
Once someone finds your website, they need to be engaged.That means high quality website pages, press releases, video, presentations, blogs, social media posts, photos, and webinars.
The content you publish should be relevant to the specific needs of your prospects – touching on common cyber security, backup, cloud migration, and general managed service issues that you know they have.
Photographs of your team at work and your office are a great way to build trust and showcase the heart of your business.
Your blog can touch on changes in the industry, or news stories about recent cyber threats or new technologies available for small and mid-sized businesses.
Press releases about new services or recent hires can let your prospects know that what you do is newsworthy and current.
Building a professional website is the first step every MSP should take when planning and launching an online marketing campaign.
Your website should be fully optimized to address prospect needs and concerns and capture lead data. Do this and you’ll be able to better realize the ROI you want from your online marketing efforts.
There are several options when it comes to building that website. Evaluate what will work best for your business and choose one that fits your needs today.
13 Must-have elements of every MSP website
When it comes to websites, design and first impressions matter a great deal, but what truly matters for a MSP website is its ability to convert new visitors into prospects and help existing clients get the IT support they need.
To ensure your website is a useful resource for prospects, careful attention to the elements present on the website is crucial. Let’s take a closer look at some of the key elements that can improve the performance of your MSP website.
Your prospects have questions, and in some cases emergencies. To ensure they can reach you as quickly as necessary, it’s important that your phone number be easy to find. Make it prominent enough that new visitors to your site will see it as soon as they arrive, in a large font in the header.
Pro Tip: Use a call tracking solution to know which marketing channel is driving phone calls. This added transparency allows you to accurately measure ROI from marketing activities on your website. Learn how call tracker works to keep track of conversions.
The average user spends less than five seconds on the homepage before deciding whether they’ve found what they need. The content they see when they arrive on your site is incredibly important for this reason.
Make the best impression possible with a strong headline that clearly demonstrates the value of your offering. Speak to the benefits of what you provide with specific, action-oriented statements.
Pro Tip: Try not to focus on scrolling banners (aka sliders). Most visitors will read your headline and begin scrolling. Odds are that they won’t even see your 2nd or 3rd slide so you’re better off just having a powerful headline with a clear call-to-action.
Include a call-to-action (CTA) above the page fold so those ready to act immediately know where to click and what to do next. This CTA should match with your headline and entice your visitors to click.
You may decide to include a form right on your homepage or have a CTA button which directs visitors to a contact form or landing page. The key is to make an enticing offer and avoid terms like “submit” or “click here.”
Pro Tip: Don’t ask for too much information right away. While it’s important that you qualify your leads, asking too many qualifying questions after a user clicks your CTA can easily filter out the good leads along with the bad. Try to strike a balance by asking a few basic questions such as company name and number of computers.
One example of a CTA would be an offer for a free consultation or network assessment. This requires quite a bit of commitment from the prospect but it’s a great way to get the conversation started.
If someone clicks on one of your call-to-action buttons for a consultation, they are clearly interested in what you have to offer, so do everything you can to push them over the edge.
Pro Tip: Instead of sending the visitor to your general contact form, create a separate, standalone landing page which explains the benefits of the consultation. If possible, include some testimonials on the landing page to make it more likely for the visitor to share their contact details.
The vast majority of visitors are still in the research phase, looking for information about local IT providers as they evaluate options. In such an early research phase, they are unlikely to contact you directly.
A lead magnet allows you to provide something of value to these prospects. It’s a low-stakes conversion point, allowing you to capture their contact information without requiring a commitment to a phone call or meeting.
If you’re able to pique their curiosity by offering an eBook or downloadable, they may be willing to share their email address in exchange for the free offer. This is a great way to gain credibility while capturing leads.
Pro Tip: Put your most attractive lead magnet on your homepage, but don’t neglect the other pages of your site. If a visitor is reading your cloud computing page, it’s likely that they will be interested in your eBook about the cloud. Pronto’s Ready-to-Go MSP eBook service can get you started with some great lead magnets.
Chat boxes are becoming more prevalent on service-oriented websites, allowing visitors to ask immediate questions in real time. They frequently convert at a higher rate than phone numbers, and they are largely passive, allowing you to grab a percentage of visitors you might otherwise not have connected with.
One of the best ways to implement chat is to offer a live chat box that is monitored by your team. That way the chat can be directed to support or sales depending on the situation. Some chat software will even connect to your internal chat solution such as slack, making it even more convenient to monitor.
One of the most effective ways to engage prospective clients and showcase your expertise is to demonstrate past success. It’s one of the first things someone will ask on a sales call and one of the first they will look for on an MSP website – whom have you worked with before?
A lineup of companies in the region you’ve helped can highlight at a glance your expertise and longevity in the field. To go above and beyond, consider creating a long-form case study that walks through the specific problem you solved for your client and what that solution ultimately looked like.
Keeping testimonials fresh can be a challenge, but solutions like SimpleSat allow you to gather testimonials and publish them directly to your site quickly and easily. If you’re a Pronto client, you can register to be part of the free beta program at SimpleSat.io.
Additional areas where you can highlight social proof of your services include certifications you and your staff hold, awards you have received for your work, and video testimonials.
Pro Tip: To get the full benefit of your testimonials, encourage your happy clients to publish reviews on Google, Bing, and Yelp. Having a lot of positive reviews on popular websites like these will increase your exposure and can even benefit your SEO. Also, don’t forget to ask your happy clients for referrals!
When someone lands on your website, you want them to read your unique value proposition, evaluate your service offerings, and click on a call to action — not just visit one of your social channels.
Consider placing all your social media links in the footer of your site. This allows prospects to evaluate your profiles if they are researching companies, but doesn’t clutter the header and distract from your core message.
Pro Tip: Try to post status updates on a regular basis and include a few pictures of the team and office events. When prospects are researching your company and see that your social media accounts haven’t been updated in months (or years!), you’ll likely lose some credibility.
One of the first places prospective clients look before picking up the phone or making a buying decision is your About Us page. They want to learn what sets you apart, how your company was founded, and how long you have been in business.
Provide details about your company and overall experience in the industry to support your claims of expertise. Adding bios, along with headshots, of your top executives to your About Us page is a great way to accomplish this. Most importantly, let your personality shine through. Your prospects are trying to determine if you’re a company they want to work with. Being memorable might just give you an upper hand on your competition.
Pro Tip: Include professional photos of your team and office. This can be refreshing and will really stand out from all the stock photos. You may need to invest in a photographer, but you’ll quickly recoup your costs if you gain just one new client.
Each of your key services should have a separate page on your website – IT support, IT consulting, VoIP, disaster recovery, cloud computing, etc. Search engines are crawling and analyzing site content based on the relationships between these keywords so it’s difficult to rank for a keyword if it’s not included on your site.
Having said that, 20-30 pages of keyword-oriented content can quickly clutter navigation and make your site difficult to use, which can ultimately hurt your SEO efforts. We recommend focusing on 5-8 services which would be included in your site navigation. The content of these pages should be written for your prospects – not just search engines.
Pro Tip: Once you have your key services included on your site, consider adding content to your blog that answer common questions you hear from your clients and prospects. Each blog post is an opportunity to rank for long-tail keywords which can improve your SEO.
Create a separate page on your site for the main verticals you focus on. Not only does this highlight your ability to work within a specific field that might have certain IT requirements; it makes it more likely you will rank for important keywords like “IT Support for Accounting Firms in Chicago”.
Much like your service pages, you don’t want to overdo it. Find a good balance by highlighting 1-3 industries in which you have specific expertise. If you have a unique story to tell, case studies, and examples of your work, they’re worth highlighting.
Pro Tip: To get the full benefit out of industry-focused pages, be sure to promote them. For example, try sending targeted email campaigns to leads from a specific industry and reference these relevant industry pages to enhance the campaign.
For most MSPs, referrals are the most reliable and effective source of new business. Whatever you can do to generate more referrals is an important part of the lead-generation process.
You may want to include some incentives to further encourage referrals such as free giftcards, giveaways, or charity donations.
Pro Tip: Include references to your referral program in your email campaigns or in email signatures to remind your happy clients to refer their friends. Try promoting your referral program on holidays and get creative with the incentives.
If you’re a Pronto client, you have access to syndicated blog posts about IT related topics. The syndicated blog is great for keeping your blog active and the blog posts can even be used in your monthly email newsletter.
To really stand out, take your blog to the next level by customizing your blog posts to your location and target buyer personas. This will make it more likely to resonate with your audience and can even improve your site’s SEO.
Good blog content provides value and answers common questions and problems your prospects have. That can mean:
- Blog posts about recent security threats to small companies and what they can do to be protected.
- Discussions of new technologies and how they integrate into the office.
- Overviews of industry best practices for security, cloud migration, IoT, and more.
The goal of this content is not just to provide value, but to position yourself as an expert in the field – one they can trust above and beyond your competitors.
Pro Tip: Blogging can take a while to have an impact on your website traffic, but it can be hugely beneficial if you stick with it. If you’d like help developing your blog, check out Pronto’s Custom Blogging service.
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We’ll consult with you to scope out your MSP website design requirements.
Frequently asked questions
Yes! All sites that we build are custom-built for each client.
You are certainly welcome to provide the content for your website, but you do not have to.
Pronto has its own editorial department, staffed by experienced copywriters and editors who are already familiar with MSP Services. We’ll create unique content based on the information you provide us about your business.
Yes, all our MSP Website Builds start with a Website SEO analysis. This means that we make sure your On-Page SEO is done right before launching your new site.
That said, there are two parts to SEO: On-Page SEO and Off-Page SEO, which are ranking factors that take place outside off your website. So, in order to rank higher on Google, you need to actively optimize for both types of factors.
We cover this topic in more details in our introductory guide to SEO for MSPs.
No. They are separate subscriptions, but you have the flexibility to choose which service is best for you: Technical Support (Hosting and Maintenance) for $99/mo., Website Support for $249/mo., or Dedicated Support (which includes your own Site Manager) for $599/mo.