Attract your ideal buyers with Google Ads
Get more prospects by advertising on the first page of Google to people who show an interest in exactly what your business offers.
Google Ads management pricing
Why hire an expert in addition to paying for Google Ads?
With our service, you will get a dedicated and certified Google ads expert to help you set up, manage, and optimize your AdWords campaigns. We track results and keep your campaign optimized while you keep doing what you do best.
Ad campaign optimization & leads results
for B2B & B2C companies
600% Increase in Lead Conversions with Google Ads for an IT Provider
Network Access, a Pittsburgh-based MSP, worked with Pronto make their campaign more effective in generating quality leads and increasing conversions.
31% increase in conversions over a year with paid search
Brown & Dahan, a full-service family law firm, contacted Pronto Marketing to manage both their website and Google advertising campaigns.
Online ad campaign yields a 17% increase in conversions
Stuck with stagnant results, BL & W approached Pronto to revamp their efforts in Google Ads to boost their online leads.
Earning a 1,200% increase in conversions with Google Ads
Export Import, a New Jersey-based logistics firm, contacted Pronto Marketing to revamp their Google Ads campaigns and respark conversions.
Frequently asked questions
Your ad budget will depend on your industry, competition, timeline, and goals. It will be paid directly to Google and won’t be invoiced by Pronto. You can start off with a small budget with Google Ads Express, but for Google Ads, we recommend at least $1,000/m. There is some flexibility around this so if you’d like to start with a smaller budget, just let us know.
If you don’t how much you should budget for Google Ads, we offer a super affordable $200 Google Audit service. We’ll analyze your Google presence based on the services you want to sell and the keywords you want to target, do a competitor analysis, and forecast your monthly Google AdWords spend.
Each month, we’ll send you a detailed report with information on your campaigns. You can also log into your Google Analytics or Google Ads account to view data on your campaign performance.
Although we don’t specifically include landing pages as a feature of this service, we’re happy to create them for you if we think it will be beneficial for your campaigns. Unfortunately, this is only possible for Google Ads packages because Google doesn’t allow landing pages on the Google Ads Express platform.
We can’t make any promises about how many leads you’ll receive. There are just too many variables involved for us to make that guarantee. That said, our goal is to drive qualified traffic and leads to your website, and we’ll ultimately judge the performance of your campaigns based on how much is spent on acquiring a new lead.
Building a successful Google Ads campaign takes time. By running a campaign for at least 3 months, we’ll have enough data to make the necessary adjustments and calculate an accurate ROI.
Ad campaigns that work in harmony with your website
Pronto offers complete Google Ads Campaign Management services:
We set up your AdWords campaigns, maintain and optimize them.
This includes building all your landing pages for your ads, ensuring that everything on your Pronto site is linked properly, reporting on your ads’ performance, and routing leads from your site to the right place.
6 Reasons Google Ads are a wise investment for your small business
+ 5 tips to scale your campaign
If you’re a business owner in the professional services industry, then you know that online advertising is becoming an increasingly important part of growing your business. And while there are many different platforms and channels you could use for your advertising efforts, Google Ads is one of the most powerful and effective options available.
From major brands to your local competitors, everyone seems to be running Google Ads campaigns these days. Indeed, some large corporations are spending tens of millions of dollars per year on Google Search Ads paying as much as $40 per click! But this doesn’t mean running your own campaign is out of reach or out of your budget. If managed correctly, Google Ads can be just as successful for local service-based businesses as it is for big companies.
Google Ads is a powerful resource that can help your business vastly increase the ROI for your advertising budget. But simply creating an ad campaign and running it isn’t enough. To succeed with Google Ads, you must know your audience really well and create custom targeted ads based on specific searches that your prospects make.
Here are 6 reasons why Google Ads is an effective advertising channel for professional services firms:
1. Google Ads is easy to measure
When compared to traditional marketing, online channels are much easier to measure and evaluate the data and impact. If you’re a professional service business owner, then you know how important it is to have a way to measure your marketing efforts. And within online marketing, Google Ads is one of the easiest of all to measure. You can analyze anything from the entire sales funnel to how many times your ad was viewed. It is also easy to find how many people clicked on your ad and how many people converted to leads or customers. The data is readily available in your Google Ads account.
2. Google Ads is instant
An organic SEO strategy with on-site optimization and link building can take several months before you start seeing a return on your investment while Google Ads allows you to get up and running very quickly. As soon as your account is created and your ads are approved, they’ll start displaying in the search results allowing you to leapfrog all the organic search results in a matter of minutes. This way, your site will start receiving traffic right away.
Now that you know you can “rank” your website for virtually any keyword related to your products or services, it’s easy to see the unlimited potential and flexibility that Google Ads provides to businesses who want to run paid campaigns. You can choose to target top-of-funnel keywords if your goal is to build brand awareness. These are keywords that prospects typically search when they’re in the earlier stages of their purchasing journey. They’re looking for information about a category of products or services.
Alternatively, or, in parallel, you can choose to target bottom-of-funnel keywords if your goal is to convert searchers into marketing qualified leads. These are keywords that prospects typically search when they’ve already spent a certain amount of time researching what the best solution to their specific problem is and are now looking for the best company to solve said problem.
So, depending on what your advertising goals are, you have the ability to either build your brand presence and awareness with top-of-funnel keyword targeting or boost your MQL leads pipeline by targeting mid and bottom-of-funnel keywords instead.
3. Google Ads is agile
With all this data coming in so quickly, you can spot flaws in your campaigns right away and make adjustments to improve results. Google Ads allows you to constantly be testing and tweaking. Changing a headline or call to action might result in more clicks. Optimizing your landing page might result in more conversions.
When you constantly gather data, analyze your results, adjust your campaign settings according to the analysis you have done, and repeat this process all over again, you’ll inevitably learn more about what works in terms of CPC and conversions and what doesn’t until you find the settings that result in the best ROI for your company.
4. Ads continue to take up more space in search results
Over 80% of search results now contain Google Ads ad placements and those placements can cover as much as 85% of the space above the fold on the results page. The truth is that Google needs to make money and Google Ads makes up the vast majority of its income.
And with mobile search on the rise, Google is looking for even more ways to make money from its advertisements.
This doesn’t mean that Google will one day get rid of the organic results completely, but it does mean that if you’re not running a Google Ads campaign, you’re potentially losing out to any competitors who are.
5. Google Ads lets you target keywords that are usually out of reach
Sometimes there are keywords that are crucial to your online success, but a much larger player in your industry already has those keywords locked down in the organic results. Google Ads allows you to appear in the search results for keywords that would be impossible for you to rank organically.
For example, if you’re a small law firm in Manhattan, it would be very difficult to rank in the organic results for keywords like “personal injury lawyer manhattan” because of the sheer amount of competition. Especially if your online presence is relatively new and/or you’ve not SEO optimized your site for that keyword. But with Google Ads, you can still target those keywords and appear right alongside all the other big law firms in the area.
Pairing your Google Ads campaign with an organic SEO strategy, however, can be a very effective way to increase traffic and conversions. The two platforms complement each other perfectly. While you use Google Ads to target those important keywords that are out of reach, you can focus your SEO efforts on long-tail keywords that might not be as competitive.
Google Ads is a fantastic strategy that businesses of all sizes can take advantage of, but like all marketing strategies, it works best when used in conjunction with your other tactics. It’s a channel that allows you to appear in front of your potential clients right when they’re online looking for your services.
6. Google Ads is easy to scale
Building a successful campaign can take quite a bit of work and fine-tuning, but once you’ve mixed all the right elements together and have a profitable campaign, Google Ads allows you to open up the throttle and scale–giving you more traffic and more leads!
If you have a limited budget, you can still get results with Google Ads by targeting long-tail keywords that are less competitive and have a lower CPC. But as your business grows and you have more money to invest in marketing, you can easily scale your Google Ads campaign to take advantage of all the traffic that’s available.
If you are seeing success with your campaigns, you can simply increase your budget and target more keywords to reach a broader audience.
How to reach scale with Google Ads (5 tips)
To reach scale with your Google Ads campaigns, you need to focus on both volume and efficiency. Increasing your budget and adding more keywords to your campaign will help you generate more traffic and leads. And by constantly testing different ad copy, landing pages, and targeting options, you’ll be able to reduce the average cost per click, get more out of your budget, and generate more leads and sales for your business.
Below are five Google Ads tips for reducing the average CPC and getting more clicks for the same budget.
1. Adding Long Tail Keywords
The more specific the term you bid on, the fewer people will be bidding on that term and the lower your competition. These highly specific terms are called “long-tail keywords” that are vital to a successful Google Ads campaign.
Google doesn’t just want to make money with its advertising program. It intends to provide answers to user questions. If ads are not relevant or too many ads target the same terms, the user experience suffers. So Google assigns a quality score to almost every element of your campaign, including the keywords you target, the ads you run, and the landing pages you link to.
When you bid on generic keywords, it’s less likely that your ad matches the search intent of the user who types that phrase. Someone who searches for “laptop” for example, could be looking for laptop brands, prices, repairs, or other things. However, someone searching for “Laptop repairs in Chicago,” is far more likely to want a laptop service provider in a specific area. The competition for this keyword is lower, the quality score will be higher, and the CPC is likely lower.
2. Evaluate Current Bids for Keywords
Google Ads users make a common mistake to create a keyword list without evaluating the relative minimum bids for those keywords. Since Google Ads is a dynamic platform where the CPC is constantly changing according to search volume and advertiser demand, one term might be significantly more expensive than another.
When creating your long-tail keyword list, use the Google Keyword Planner tool, which is for free in your Google Ads dashboard, to evaluate the estimated minimum CPC to bid on each term. Google provides not only the bid but the estimated volume of searches for that term. If you can get the volume you need within your budget by targeting less expensive keywords, you can lower the overall CPC.
3. Improve Your Overall Quality Scores
As mentioned above, improving your quality score is one of the most important Google Ads suggestions we can offer. Sometimes, the vague numbers determine how Google charges its users.
The quality score determines the cost paid per click, but it also determines your ad rank, which is your ads’ position on the page. There’s no hard science to higher quality scores, but some of the factors that have the biggest impact include:
- Targeting of Your Ads – Do your ads contain the terms your prospects are searching for and references to specific solutions?
- Landing Page Relevance and Performance – Does your landing page directly address your prospects’ problems and questions? Is there a single, targeted call-to-action (CTA) that directs them to the solution? Are the keywords you are bidding on relevant to your ads and landing pages?
- Keyword Granularity – How specific are your long-tail keywords? Are you running a single large ad group of 100 keywords or a dozen smaller ad groups of 30 to improve targeting?
With the right improvements to quality score, you’ll start to see higher click-through rates (CTRs), which means more people click on your ads when they see them. It makes Google more money, and they will reduce your maximum CPC to bid on those keywords.
4. Use Ad Groups Liberally
Google Ads structures your campaigns into Ad Groups that consist of thematically similar keywords which when someone searches for them will show relevant ads associated with those keywords. If you have a broad ad group with hundreds of keywords, your ads will likely not be specific enough, and the quality score will suffer.
A good ad group should aim to have no more than 15 to 20 keywords that are all specific to a certain theme. The goal of ad groups is to create structure within a campaign and control the keywords each ad group will be triggering and measured against.
So, if you’re a computer repair company, you might decide to have a few different ad groups each one targeting the different services you offer. I.E. screen/monitor repair, hard-disk repair, slow computers, etc. This structure will allow you to create better and more targeted ads specifically at solving each one of those issues. As a result of this segregation, you’ll be able to more easily identify winning/losing ads and keywords and to further optimize your campaign performance.
5. Timing and Location
Another essential Google Ads suggestion is targeting. While keywords do lots of the heavy lifting, you should also leverage scheduling and geotargeting to show your ads when and where they are relevant.
A business-to-business (B2B) firm that targets small companies on the west coast of the United States might only show those ads between 8:00 a.m. to 6:00 p.m., pacific standard time (PST), Monday through Friday. The firm can use the geotargeting features in Google Ads to narrow where the ads display to specific cities or states in that region.
Depending on how targeted you need to be, Google Ads also offers postal code or general region targeting to narrow things down.
Now that you understand the importance of a targeted approach to online advertising, it’s time to get started. Take a look at your current Google Ads campaigns and make sure that you are targeting prospects using specific keywords and phrases. If you need help getting started, our team of experts is here to assist you. Let us know how we can help you create a campaign that generates results.
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