Industrial & Manufacturing Website Design & Maintenance
Pronto helps small and mid-sized industrial & manufacturing companies stand out online. We offer high value web design and support services that get the job done – every time!
We help manufacturing companies grow online
- Website development for over 30 industrial & manufacturing businesses
- Strong experience in industrial-focused SEO & Google Ad strategies
- Hands on service capacity for industrial & manufacturing businesses ranging between 2 to 50 employees
- Honed strategies to expand overall market reach with local search engine marketing
Is Pronto the right choice for your manufacturing company?
What our clients say about how we build, support, and promote their websites
“Pronto has created and hosted three websites for us, personalized an SEO strategy, provided analytics and reporting, unlimited revisions and copywriting, and 24/5 support. I’ve had a good experience working with them. Their understanding of design is also impressive.”
“Pronto has been very consistent and reliable. Our previous hosting provider was nothing of the sort. We were constantly chasing them and clamoring for attention. Pronto on the other hand has been rock solid in their response and overall customer care.”
Complete website management
for manufacturers
Website Design
A well-designed website sets a standard. It often serves as a client’s first impression. For industrial companies, trust is paramount, and a great way to build that trust is to offer a web presence that is professional, informative, and easy to navigate.
Every color, feature, and photo included should be representative of the quality work your industrial company provides. Our experts work with clients to build websites that lend the confidence needed to turn visitors into clients.
Local SEO
For industrial manufacturers, SEO refers to where your practice ranks on search engines like Google. The higher you rank, the easier it is for the public to find your firm’s website. With careful planning and execution, SEO will simulate web traffic and convert leads.
Our SEO experts use industry best practices to keep our manufacturing clients visible in the ever-changing landscape of search engine optimization.
Google Ads
Google Ads offers an opportunity for industrial and manufacturing companies to climb ahead of competitors and attract ready clients in need. With proper management of a Google Ads account, industrial manufacturers can get immediate ROI from their online advertising campaigns.
Our experts do the heavy lifting in building, optimizing and maintaining client Google Ads campaigns while keeping them within their budget.
We promote your website
with ready-to-go marketing services
Attract new visitors to your site to grow your business:
Google My Business
Gain more visibility from local searches with our Google My Business Management service
Link Building for SEO
Increase your domain authority and rank higher in search results with targeted link building campaigns
Pay-Per-Click Ads
Display online ads to get found by your ideal customer when they have the highest intent to buy.
The 3 things engineers need to see on your website
As a manufacturer, there are three very different perspectives you need to focus on when creating new marketing campaigns. A blanket approach won’t cut it, especially when marketing towards design engineers.
While typically not the final decision makers, the input of design engineers in the decision-making process is substantial. For small companies, they may be in the senior management or even own the company. For larger companies, they are solely responsible for the design and functionality of a new product. They know which parts are needed, what materials are ideal, and what capabilities can handle their specifications. If engineering doesn’t sign off, it’s unlikely procurement will close a new deal.
So you need to cater as much if not more to engineering as you do to the person holding the purse strings when trying to get on a new vendor list or close a new sale.
Common concerns and needs of engineering during the buying process
Unlike procurement or management, engineering does not particularly care about price or delivery. Engineers focus on the form, fit and function of the part you would produce for their design. Specifically, can you produce a part that fits the overall design needs of their product, and will it perform as well as or better than other options on the market?
That’s not to say that an engineer’s designs are perfect and don’t require revision or adjustment during the tooling process. They are well aware of and will likely work with you to ensure accuracy in the final designs, but they need to know you are capable of everything needed to get to that point.
For this reason, your website content strategy needs to reflect this. As much as possible, you need to present the information needed for an engineer to make this evaluation. Ideally, you do it in a way that doesn’t require them to get on the phone or have a drawn out sales conversation. Provide the information, resources for contacting you if needed, and an easy way to evaluate your company’s capabilities as quickly as possible.
#1. Engineers want to see numbers and case studies related to your value proposition
Words only get you so far. A design engineer needs to see cold hard facts that support your claims.
What are your capabilities? What in-house machines do you have? What tolerances can you maintain with each material you work with? How much design consultation work do you do upfront? How does your tooling process work and what type of analysis is done before starting – is it computer aided?
These are common questions engineers will have before they visit your website. If you can answer all of them in advance of their visit, you’ll hurdle one obstacle before it even arises. That means including:
- Equipment lists on your website.
- Case studies of your use of these capabilities.
- Service descriptions that include materials, thicknesses, tolerances and any other technical information related to what you do.
- Video of your shop and operating machinery.
Provide all this, and you’re already halfway toward engaging with prospects for which you are a good match.
#2. Engineers want to get as much information as possible without speaking on the phone
Most manufacturing companies have very basic websites. A few pages list services, a contact form, and maybe one or two case studies highlighting their work. This isn’t enough.
The average design engineer doesn’t want to spend their afternoon on the phone asking questions that could easily be answered with a well written service description or a chart they could download and print off.
To ensure you provide the best possible user experience, your manufacturing website should be content-rich. Everything you would typically provide to someone via printout or over the phone in a conversation should be offered on your website in some form or another. This includes materials you work with, selection guides for your services, CAD drawings if applicable, and compatibility charts for your products with materials they might be used for (among other things).
A strong library of detail-rich technical content elevates your website beyond a sales tool – it becomes a resource that prospective customers will utilize in making their decisions. It also sets a benchmark that competitors will have a hard time matching.
#3. Engineers need to kow you have the capabilities needed for their specific type of part
Finally, you need to actually be able to do what the engineer needs from you. If it doesn’t appear likely that you can perform a certain project, no matter how much information you include from the above, they are unlikely to call you.
The more detail you add to your website, the more glaring the holes will appear. If you have three pages about five out of your seven service capabilities, potential customers will assume that is all you can do.
Before building out detailed content on your site, ensure your service descriptions and capability pages are as comprehensive as possible. If there’s a service you want to highlight, create a page for it and make sure there is enough detail for an engineer to evaluate those services.
How to adjust your marketing strategy to meet the needs of a design engineer
If you’re thinking this is a lot of content, you’re right. A great manufacturing website should have dozens of pages that describe key capabilities, showcase past work, and provide valuable print resources in downloadable format for easier evaluation.
But if you’re worried about how much time it will take to create all this, remember, you probably already have most of it. Your case studies can be crafted from old job sheets. Your downloadable content can be crafted from print documents you already have lying around the office. Your website content can be table-based and pulled from your sales materials.
Most of what you need already exists, just in a different form. What you’re doing is creating an all-in-one resource that makes it easier and faster for a key decision maker to evaluate your business and make recommendations that could result in revenue for your business.
And through all of this, you get the opportunity to capture contact information and follow up with leads who may be interested in what you have to offer.
Put your manufacturing website into gear
Frequently asked questions
The time required for your Website Build depends on factors such as the amount of content your site requires, the complexity of the features required, and your team’s responsiveness during the project.
But the baseline estimate for our typical $5,000 six designs with fifteen pages Website Build is between 8-10 weeks.
Website Support
The most popular solution for small and mid-sized companies. Includes unlimited website edits, WordPress consultation, and platform maintenance by our team of WordPress experts.
Dedicated Support
Includes all the features of “Website Support,” with a dedicated site manager who will handle all your requests via your own personal task board.
Technical Support
Ideal for our web-savvy customers. Does not include website edits but includes hosting & routine upkeep on our secured Pronto Platform.
Yes, we do. Our link building for SEO will raise your website’s authority and boost search visibility in search engines. Combine that with our Google My Business Management service to optimize and further amplify your business’ local presence by attracting more local prospects to your GMB listing and website.
If instead, your goal is to put your business in front of potential clients when they are looking for the same products and services you offer, our Google Ads Management service is just what you need. This can help you put your message in front of the right people at the right time.
Yes, we can. The same team that handles your initial Website Build will be able to customize pages for promoting your products, services, events, or promotions and for offering visitors free eBooks, videos, and consultations in exchange for their email addresses.
If your site was not built by Pronto, there may be an additional charge for creating new content.
A lot of WordPress support companies provide only a small part of what it takes to have a successful website, but Pronto isn’t just a WordPress support company. We’re an end-to-end web presence management solution all under one roof.
We have a wide range of specialists with expertise in everything from developing new websites to providing fast and secure hosting to and delivering exceptional, ongoing support.
Or, if you’re looking to expand your online reach, we have marketing experts standing by to help with SEO, online advertising, and content marketing.
And on top of that, we provide access to our custom-built Pronto Dashboard, which gives valuable insights into your site’s traffic and performance.
Gone are the days of coordinating projects across multiple vendors. At Pronto, we’re your one-stop-shop for all your online needs.
Schedule a Free Consultation
Just submit this no-obligations consultation request to start the conversation, and we’ll get to work!
