Nearly all customers begin researching their needs on Google. When you customize your blogs to answer the common questions your prospects are typing into their search bars, you can rise to the top of the page rankings and get a consistent stream of new visitors.
When your blogs find potential customers during their research process online, you’re delivering valuable advice before they’ve ever heard about your competition. You’ll build trust and establish your expertise, giving you a significant advantage in the sales process.
Pronto’s editorial team takes so much work off of my plate. Every month, they’re coming up with blog topics, writing articles, and optimizing the final product so people in my service area see my posts in Google search results. When I started this service, 8% of my total site’s traffic came from blogs, now it’s doubled to 16%!
Owner of Spectrumwise
A good story is key to every banner, email, or social media post. Well-crafted blogs give you a story to tell in each of these channels and mediums. And since visitors will likely engage with your marketing many times before becoming a sales lead, giving them a valuable message to engage with each time is key to your effectiveness.