IT firm Dynamic Solutions Group approached Pronto to help them establish a greater presence in organic search results, thus boosting local business leads across several cities in competitive markets.
Dynamic Solutions Group is a managed services provider based in Palm Harbor, Florida, covering Clearwater, Tampa, and Chicago, Illinois.
Not Enough Leads Acquired from Local Search Results
Dynamic Solutions Group was lagging behind its local competition due to an underwhelming presence on Google search results. With very few keywords ranking in the top ten (page one on Google), the IT firm wasn’t getting enough local leads to keep up with its competitors.
A Google Essentials Audit found that Dynamic Solutions had unoptimized service area pages, a lackluster backlink profile, significant content gaps, and an underutilized Google My Business (GMB) listing.
Operating in competitive markets, we knew we weren’t performing well enough on Google searches to reach our business goals. We turned to Pronto to get us moving in the right direction.”
A Consistent and Multi-Channel Campaign Strategy
Dynamic Solutions first contacted Pronto in May 2020, and it was clear right away that our experts had multiple bases to cover. As a result, we put the IT firm on a path to address its issues through a layered digital marketing strategy managed by a dedicated marketing coordinator.
Service Area Pages with Page Booster
We first identified that the IT firm was missing crucial service area pages in Tampa, their primary target location. Our SEO experts created two different location pages targeting “IT Consulting” and “Managed IT Services,” keywords with significant volume in the area.
By increasing the number of backlinks to key pages and website overall, we managed to increase the website’s Domain Authority. This is an important indicator for how likely keywords are going to appear in the top ten search results. From our link building efforts, the DA increased by 6 points over the past year.
Blog Content with Blog Writing Services
On-site analysis and competitor research uncovered critical content gaps on the Dynamic Solutions’ site. To address this, our blog writing service providers organized a content calendar and wrote industry-related blogs to show topical authority on IT support and cybersecurity subjects.
Over time, consistent blog writing earned more organic keyword rankings for the IT firm, dozens of which in the top ten.
Local keyword rankings before listing optimization
Local keyword rankings after listing optimization
GMB Content Calendar with Google My Business Management
To help drive more engagement, we launched a content campaign for the IT firm’s Tampa listing, posting three times per month. The content covered the company’s values, services, and experience in the Tampa area.
Pronto’s team took what we had and built a sustainable plan for growth in Google search results. We were impressed by the level of expertise carried in multiple areas”
Pronto’s marketing services boosted Dynamic Solutions among the top ten for three different keywords in Tampa
Increased Google Rankings Renders Significant Rise in Organic Traffic
A steady approach in multiple SEO services earned Dynamic Solutions a significant increase in Google rankings over time. In May 2020, the IT firm had zero organic keywords ranking in the top ten. Optimized service area pages supported by some initial backlinks started the march upwards.
More backlinks, blog content, and an optimized GMB listing took hold in July 2021, resulting in a sharp increase for both ranking keywords and organic traffic over the next ten months. As of May 2022, Dynamic Solutions has nearly 300 organic keywords ranking in the top ten and over 150 in the top three.
Since July 2021, the IT firm has earned a consistent month-over-month rise in organic traffic. For their target keywords, Dynamic Solutions now holds three page-one spots in Google search results:
- managed it services tampa — Google ranking: #1
- it consulting tampa — Google ranking: #2
- it support tampa— Google ranking: #6
Dynamic Solutions leveraged multiple marketing services to help achieve its SEO goals, and over time, the IT firm was able to climb ahead in competitive markets. With nearly 300 organic keywords and three service area pages ranking in the top ten, Dynamic Solutions is seeing its web traffic reach all-time highs.