How to setup Google Analytics 4 for your website

GA4 feature image

Google Analytics 4 is the next version of Google Analytics. The previous version, Universal Analytics, will stop collecting data July 1st 2023.

All new Google Analytics properties will be created in Google Analytics 4. So if you’ve created a new website recently, and just created a Google Analytics account, you will already have a Google Analytics 4 property.

For existing Universal Analytics accounts, you’ll still be able to collect data into the property until July 1st 2023. After that date, no new data will be collected, but existing data will be stored for a further 6 months.

It’s best to upgrade to Google Analytics 4 sooner than later to start collecting historical data into your GA4 property before Universal Analytics stops collecting data.

Check if you have Google Analytics 4 set up

Google Analytics 4 has a few visual differences to know if you’re already set up on the new analytics, or if you’re using the older version. To start, go to your Google Analytics account and check to see if your setup looks like the below.

Check the main dashboard UI

The UI for Google Analytics 4 looks a lot different than the original Universal Analytics. You’ll notice that on the GA4 interface, it says Reports, Explore, Advertising, and Configure, whereas Universal Analytics did not.

main dashboard UI

Check the number of columns

If you click on “Adam” at the bottom left of the dashboard above, you’ll be taken to the admin area of the dashboard. If you have Google Analytics 4, you’ll just see two columns, whereas if you have Universal Analytics (the previous version), you’ll see 3 columns.

GA4 admin dashbaord

Check if you have a property that includes “GA4”

If you do, you can stop here. You’re already set up!

setup confirmation

Upgrading to Google Analytics 4

If you’ve checked your Google Analytics 4 setup and don’t see any of what’s mentioned above, you don’t have Google Analytics 4 setup.

To setup Google Analytics 4 follow the below steps:

1. Go to your Google Analytics account

google analytics dashboard

2. At the top left, click “Let’s go”

You should see a banner at the top that says “Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. Prepare now by setting up and switching over to a Google Analytics 4 property”. Next to this, click “Let’s go”.

switch over prompt

3.- Click on get started

get started prompt

4. If you see this warning and need help, please let us know

If you know what to do, or don’t see this warning, you can go to the next step.

warning screen

5. Click on “Create property”

create property prompt

6. Your new GA4 account is now connected to your website

Look for the green “Connected” sign that confirms the website is connected.

go to your GA4 property

7. You’re all set up!

Congratulations! You’re all set up! Check back to your GA4 account in 2-7 days to make sure traffic is starting to appear. If you get stuck or don’t see any traffic, feel free to reach out to us by clicking the link to the right.

To see your GA4 dashboard, you can follow these steps

Once you’ve connected your GA4 property, you can follow the below steps. Just bear in mind that it can take up to 48 hours for traffic to show.

1. Click on “See your GA4 property”

explore and setup GA4

2. Click on the Home icon

This will take you to your main dashboard.

setup assistant

3.- See your new dashboard

If you’ve just upgraded your Google Analytics account, you won’t see any data straight away, but come back in 24-48 hours and you should start seeing your traffic appear here.

GA4 dashboard

When you come back to view your traffic details in the future, just be sure to look for another website property that mentions “GA4” in the name. 

And remember, it can take up to 48 hours for traffic to show in your GA4 account. If you can’t see anything in your account after 48 hours, feel free to reach out to us.


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