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PPC

Legal Marketing, PPC, SEO

How Roofers Can Get More Clicks from Maps & AI Overviews

For most roofing companies, the Google Business Profile wins the click in small towns. Website pages only pay off in the bigger suburbs where people actually search “roofer + city.” So keep your profile

By Pierre Mol
•
October 29, 2026

AI, IT Marketing, MSP, PPC, SEO

The Real Cost of SEO, AEO, and PPC for a Growing MSP

What SEO, AEO, and PPC actually cost a $3-10M MSP in 2027, and how to size a realistic digital marketing budget against expected lead volume.

By Pierre Mol
•
September 7, 2026

AI, IT Marketing, MSP, PPC, SEO

How Much Should Your MSP Actually Spend on Sales & Marketing in 2027?

A revenue-based benchmark framework for how much a $3-10M MSP should budget for sales and marketing in 2027, and why revenue alone isn’t the full picture.

By Pierre Mol
•
September 4, 2026

Legal Marketing, PPC, SEO

An Estate Planning Law Firm Marketing Plan for a $2M Practice: What Marketing Should We Do First?

“What should we do first?” is a question we hear often from law firm owners who are ready to spend real money on marketing for the first time. It usually arrives with a second

By Pierre Mol
•
September 3, 2026

MSP, Online Advertising, PPC

ChatGPT Ads for MSPs: Are They Worth Testing?

A practical pros-and-cons guide for local IT providers thinking about OpenAI’s new advertising platform — who it’s right for, who it’s not, and how to tell the difference. OpenAI recently launched advertising inside ChatGPT.

By Pierre Mol
•
June 18, 2026

LEAD GENERATION, PPC

How to Use Google Ads for Small Business: Ultimate Guide

Let’s get something out of the way quickly… Yes, Google Ads can help small businesses achieve their growth goals, yielding an ROI that’s worth it. But it’s not necessarily super simple, especially if you’re

By Justin Millerson
•
September 3, 2025

Legal Marketing, PPC

Ads for lawyers: All you need to know about running Google Ads

Google Ads can be a valuable part of your lead generation strategy. After all, the quickest-growing law firms are the ones that excel at online marketing and advertising, not necessarily the ones with lawyers

By Toma Juceviciute
•
June 23, 2023

PPC

How Roofers Can Get More Clicks from Maps & AI Overviews

The Real Cost of SEO, AEO, and PPC for a Growing MSP

How Much Should Your MSP Actually Spend on Sales & Marketing in 2027?

An Estate Planning Law Firm Marketing Plan for a $2M Practice: What Marketing Should We Do First?

ChatGPT Ads for MSPs: Are They Worth Testing?

How to Use Google Ads for Small Business: Ultimate Guide

Ads for lawyers: All you need to know about running Google Ads

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