In our recent presentation, Three AI-Powered Marketing Activities for MSPs, we explored and demoed practical ways MSPs can leverage artificial intelligence to enhance marketing efforts and streamline content creation.
Here’s a concise summary of key points, plus insights on how you can use AI to power your marketing strategy. We’ve dropped links throughout so you can go straight to the demos on key actions.
Three practical MSP marketing activities AI can supercharge
- Creating new service pages
- Developing industry-specific solution pages
- Auditing and optimizing your existing cybersecurity services page
Let’s dive into how AI can support each of these critical marketing tasks.
1. Creating a New AI Service Page Outline
AI can quickly generate an initial outline for your new Microsoft Copilot service page. Here’s how we approached this during the webinar:
Start with a simple prompt (click to see live demo) :
Outline the key benefits of Microsoft Copilot for small businesses in plain language.
This initial step gathers a list of clear, jargon-free benefits, like:
- Saving time on repetitive tasks
- Boosting productivity
- Enhancing communication and collaboration
Next, make the request more detailed and localized to ensure your page targets your specific market. For example:
I’m an Orange County MSP looking to add a service page around MS365 Copilot. Please outline the page using H1, H2, and paragraph text.
This approach ensures the outline produced by tools like ChatGPT closely resembles the structure of a typical web page, making it easier to translate into a complete draft ready for further refinement.
Remember, the goal here is not perfection from the first output but rather a solid foundation that you can build upon.
2. Writing Industry-Specific Solutions Pages
Another practical use case discussed was building an industry-specific solutions page, such as Healthcare Cybersecurity. If you have deep expertise in niche areas like healthcare IT and HIPAA compliance, you already have insights that resonate with your target audience. AI tools can amplify this expertise, streamlining your page creation process while also optimizing for search engines.
Here’s a quick summary of the recommended workflow:
- Generate an initial outline using a ChatGPT-powered “Canvas,” a dynamic tool where you can:
- Modify headings, paragraphs, and FAQs interactively.
- Ensure content is both persuasive and SEO-ready.
- Import the drafted content into an SEO tool (we demoed Surfer SEO) to:
- Identify keyword gaps compared to top-ranking competitor pages.
- Ensure content aligns with search intent and includes strategic keywords.
This method ensures you’re delivering content tailored not just to the specific needs of healthcare organizations but also structured to compete effectively in search results.
3. Optimizing Existing Cybersecurity Service Pages
Given cybersecurity’s ever-changing nature, updating existing content regularly is crucial. MSPs increasingly rely on cybersecurity as a core offering to attract new business. AI can significantly simplify auditing and optimization:
- Use ChatGPT for a thorough content review, examining clarity, tone, and structure.
- Utilize Surfer SEO to analyze existing live pages against top competitors, providing actionable insights on:
- Ideal content length.
- Essential keyword usage and density.
- Suggested internal linking opportunities.
However, it’s vital to remain in control of the process. Although AI provides rapid insights, we stressed the importance of reviewing all automated recommendations manually, ensuring content remains natural and valuable to your readers, rather than overly optimized and robotic.
Crucial Takeaways When Using AI for Marketing Content
- Start Small:
Familiarize yourself with the tools first. Experimenting on one page or one activity can help you comfortably integrate AI into your workflow. - Have Realistic Expectations:
AI isn’t a magic bullet for effortless content creation. It saves time but not always dramatically. However, the real value lies in significantly enhancing the quality and focus of your content beyond what you could produce alone. - Keep the Human Touch:
AI augments but doesn’t replace human judgment. Always review, refine, and align AI-generated content with your brand’s unique voice and value proposition. - Maintain Control:
Think of AI as your marketing assistant—you’re still steering the strategy and messaging. Always review and approve AI outputs to prevent awkward phrasing or keyword stuffing.
Ultimately, effective MSP marketing leverages AI not to replace your creativity and insight, but to support it. Embrace AI strategically, and you’ll enhance your ability to produce more relevant, targeted, and engaging marketing content.
Ready to enhance your MSP marketing but unsure where to begin?
Learn more about Pronto’s MSP Marketing services and book a free consultation today. We’ll help pinpoint exactly how you can put AI-powered marketing into action for your MSP.
