Weight Loss Clinic Increases Google Rank and Organic Conversions with Pronto's Link Building Strategy

sdsm case study cover

Overview

In just four months, SDSM Weight and Wellness leaped 60 ranking positions for their highly competitive target keyword in San Diego, showcasing the profound impact of a strategic SEO partnership with Pronto Marketing.

Anchored by a comprehensive website redesign, this improvement was powered by a link-building campaign aimed at amplifying SDSM’s digital authority and drawing in more individuals in search of weight loss and wellness solutions.

Ranking on Google
for Target Keyword
6th
Backlinks Built
Over 4 Months
30+
Organic Conversions
Over 4 Months
19

Background

SDSM Weight and Wellness offers personalized, medically supervised weight loss programs designed to help individuals achieve and maintain their weight loss goals. Despite a strong local reputation and good initial rankings for service-related keywords, the clinic sought to enhance its website’s Domain Rating (DR) to improve its competitiveness and drive more organic leads.

sdsm website
THE PROBLEM

Addressing Ranking Challenges for Enhanced Organic Reach

While the clinic enjoyed a strong local reputation, their digital standing faced significant hurdles. Initially, the SDSM’s presence on Google was almost non-existent, a reality that scarcely reflected their expertise and stature in the weight loss domain. 

Their critically low Google Rankings, coupled with the fierce competition in San Diego’s local search landscape, made it challenging to secure organic traffic from high-volume searches such as “Weight Loss Clinic San Diego.”

THE SOLUTION

Comprehensive SEO Strategy: From Homepage Optimization to Strategic Link Building

To tackle these challenges, our team of SEO specialists crafted and executed a tailored SEO and link building strategy, concentrating on these key activities:

Homepage SEO: A detailed audit and optimization of the SDSM website’s homepage were conducted to ensure precise alignment with key search terms, with a special focus on “Weight Loss Clinic San Diego.” 

This keyword was meticulously selected for its direct relevance to SDSM’s core services and its high search volume (300 searches per month) among the clinic’s target demographic in San Diego. 

The optimization process involved a careful refinement of metadata, including title tags, meta descriptions, and header tags, to enhance the page’s relevance and visibility in search engine results pages (SERPs), thereby ensuring it resonated with the needs and search behaviors of potential clients.

sdsm hp seo

Link Building Campaign: Pronto Marketing’s link-building campaign for SDSM revolved around identifying and securing authoritative backlinks from relevant websites. The strategy included:

  • Competitor Analysis: Analyzing competitor backlink profiles guided the identification of potential link-building avenues.
  • Targeted Outreach: Our team pursued websites with high Domain Ratings across health and wellness niches, creating a diverse backlink portfolio that included authoritative sites such as ‘Mental Itch’ (DR 67), ‘Sports Man Biography’ (DR 57), and ‘The Birds World’ (DR 51).
sdsm link building
  • Content Creation: The creation of high-quality content ensured relevance and value to the target audience, fostering successful backlink placements.
  • Optimized Anchor Text: Careful crafting of anchor text for each backlink maximized SEO impact without risking over-optimization.
These persistent efforts resulted in 30 new backlinks in just three months.
  • Content Creation: The creation of high-quality content ensured relevance and value to the target audience, fostering successful backlink placements.
  • Optimized Anchor Text: Careful crafting of anchor text for each backlink maximized SEO impact without risking over-optimization.
These persistent efforts resulted in 30 new backlinks in just three months.
sdsm traffic performance
The Outcome

Significant Gains in Search Rankings and Client Engagement

Following their website overhaul and a four-month period dedicated to SEO and link building efforts, SDSM witnessed notable improvements in search rankings and an uptick in organic website conversions.

Here are the highlights:
 

Keyword Ranking Improvement: The targeted keyword “Weight Loss Clinic San Diego” saw a sharp rise in its Google search ranking, from 63th position to 6 within 4 months after the campaign launch. This significant leap forward increased the clinic’s visibility to individuals searching for weight loss solutions in San Diego.

sdsm keyword ranking

Page 1 Google search results in San Diego location

Organic Conversions: Over the course of the campaign from October 2023 to February 2024, there were a total of 19 recorded organic conversions. These conversions followed an upward trend with a notable increase during the months of October and November 2023, each with 7 conversions, signaling a peak in the campaign’s effectiveness.

sdsm organic conversion

“Our partnership with Pronto Marketing has transformed our digital presence. The improved keyword rankings have significantly boosted our website's traffic and lead generation, aligning perfectly with our content marketing goals.”

Michelle Look
Michelle Look
Medical Director
Clinical Research

The link building initiative for SDSM Weight and Wellness underscores the effectiveness of a strategically developed SEO approach in expanding a clinic’s online presence, resulting in better search rankings, enhanced website credibility, and greater client interaction.

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