How to ensure the usefulness of your email newsletters

Creating an email newsletter requires nothing more than a purpose and a bit of creativity. It’s basically a simple document that can serve as a tool that you can use to earn some attractive revenue. The secret behind creating an effective newsletter is to write one that’s targeted to a group of individuals and will […]

The importance of Linkedin to your B2B marketing plan

Manufacturers are rightly concerned about the viability of social media for their digital marketing strategy. After all, these tools are designed for social interaction and consumer brands, not for engagement between key decision makers in industrial companies. But just because Facebook and Pinterest don’t effective drive results in this industry doesn’t mean social media is […]