Does Using Social Media for Business Help Rank on Google Search Results?

Before we posted our answer, Google returned 15.8 million results for “Does social media help you rank in Google search results?” Our Search and Advertising team poured over each result on Google’s first page, and found that none of them provided a satisfying answer for small-business owners new to search engine optimization (SEO). From our […]

Marketing Tactics that Don’t Work for Industrial Buyers

One of the most common concerns we hear about digital marketing for industrial audiences is that the same tactics used to sell mattresses and shoes won’t work for custom manufacturers and industrial OEMs. The truth is that many of these tactics can work, when implemented with the target audience in mind. Still, there are several […]