Why is Marketing Research Important for Your Business?

Bonus Material: 25 Website Must-Haves Marketing research involves gathering and analyzing facts about a given business environment. Both new and existing businesses conduct marketing research projects, but with different objectives. A new business may conduct research to better understand the market before starting operations. Existing businesses value research because it helps them assume the right […]

Why A/B testing is overrated

Every website on the internet wants to be more efficient at achieving its goals – most commonly converting visitors into leads or customers. For a long time, website owners had very little data to help them understand how visitors behaved on their site. Today, there is a huge amount of analytics data on your fingertips […]