IT Firm earns 760+ Conversions in 2022 with Google My Business
Overview
Looking for new ways to attract local clients, IMPACT Technology Group approached Pronto to supercharge its Google My Business profile for more leads and conversions.
Background
IMPACT Technology Group provides customized IT outsourcing solutions for businesses with up to 200 workstations.
While primarily serving clients in the Birmingham area, Impact Technology Group also offers IT support for satellite offices and projects across multiple states.
Minimal Lead Generation From Local Search Results
IMPACT Technology Group was keen to unlock a new stream of sales and gain more visibility in local search results.
When they signed up for Pronto’s Google My Business management service, their existing customer base had grown solely from word-of-mouth alone.
Our GMB specialists helped pave the way for more online visibility and ultimately sales for their business.
At the time of signup, IMPACT Technology Group had made little gains on Google Maps and Search
“Before working with Pronto, we felt like our local lead generation was rather dry. We wanted to step up our online marketing efforts and Pronto’s team obliged with a robust action plan to get it done.”
A GMB Audit Drives a Listing Overhaul
- Citations
- Keyword Optimization
- Content Calendar
- GMB Posts
We conducted a thorough audit of IMPACT’s GMB listing to identify areas for improvement and optimize their profile.
Through research and analysis, we uncovered the need for more citations with updated information as well as better keyword optimization on the listing.
Our specialists got to work by building new citations and optimizing existing ones. In addition, IMPACT — as an MSP — were set up with the most optimal keywords for their industry.
Lastly, a custom content calendar was created in order to make sure posts were uploaded frequently (3-4 times per month).
“With Pronto’s GMB management service, we saw a sustained increase in our local lead generation over time. I was impressed with how quickly an impact was felt.”
More Online Visibility Leads to a Surge in Direct Calls & Site Visits
- Phone Calls
- Website Visits
- Driving Directions
After taking action to optimize their listing, build citations and increase activity, IMPACT’s immediate gain in search results were impressive.
Number of times IMPACT was listed on Maps and Search in 2022
With more visibility from ideal local searchers, the IT firm saw sustained growth in listing conversions in 2022 — particularly in the latter quarter of the year.
At the time of signup, IMPACT Technology Group had made little gains on Google Maps and Search
“We’re now coming up on a year since we signed up with Pronto and the results have been fantastic. With more local leads coming in than ever, we have definitely seen a difference on our bottom line.”
IMPACT Technology Group was able to take their business from just relying on word-of-mouth for new clients to firmly establishing themselves in the Google environment with a powerful GMB listing.
Thanks to Pronto's GMB management service, the IT firm now enjoys consistent and reliable lead generation within their local area.
GMB Case Study
IT firm Data Cube Systems contacted Pronto to help them establish a greater presence on their Google My Business listing to help increase local leads
