IT Firm earns 760+ Conversions in 2022 with Google My Business

impact technology group casestudy cover

Overview

Looking for new ways to attract local clients, IMPACT Technology Group approached Pronto to supercharge its Google My Business profile for more leads and conversions.

Direct Phone Calls
in 2022
105
GMB-generated website visits in 2022
496
Direction Inquiries
in 2022
160

Background

IMPACT Technology Group provides customized IT outsourcing solutions for businesses with up to 200 workstations. 

While primarily serving clients in the Birmingham area, Impact Technology Group also offers IT support for satellite offices and projects across multiple states.

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THE PROBLEM

Minimal Lead Generation From Local Search Results

IMPACT Technology Group was keen to unlock a new stream of sales and gain more visibility in local search results.  When they signed up for Pronto’s Google My Business management service, their existing customer base had grown solely from word-of-mouth alone. Our GMB specialists helped pave the way for more online visibility and ultimately sales for their business.
impact technology group location listing

At the time of signup, IMPACT Technology Group had made little gains on Google Maps and Search

“Before working with Pronto, we felt like our local lead generation was rather dry. We wanted to step up our online marketing efforts and Pronto’s team obliged with a robust action plan to get it done.”

Justin Kelley
Justin Kelley
Technology Consultant & CEO
THE SOLUTION

A GMB Audit Drives a Listing Overhaul

We conducted a thorough audit of IMPACT’s GMB listing to identify areas for improvement and optimize their profile. 

Through research and analysis, we uncovered the need for more citations with updated information as well as better keyword optimization on the listing. 

Our specialists got to work by building new citations and optimizing existing ones. In addition, IMPACT — as an MSP — were set up with the most optimal keywords for their industry.

Lastly, a custom content calendar was created in order to make sure posts were uploaded frequently (3-4 times per month).

“With Pronto’s GMB management service, we saw a sustained increase in our local lead generation over time. I was impressed with how quickly an impact was felt.”

Justin Kelley
Justin Kelley
Technology Consultant & CEO
The Outcome

More Online Visibility Leads to a Surge in Direct Calls & Site Visits

After taking action to optimize their listing, build citations and increase activity, IMPACT’s immediate gain in search results were impressive.

impact technology group number of time

Number of times IMPACT was listed on Maps and Search in 2022

With more visibility from ideal local searchers, the IT firm saw sustained growth in listing conversions in 2022 — particularly in the latter quarter of the year.

impact technology group business contacts

At the time of signup, IMPACT Technology Group had made little gains on Google Maps and Search

“We’re now coming up on a year since we signed up with Pronto and the results have been fantastic. With more local leads coming in than ever, we have definitely seen a difference on our bottom line.”

Justin Kelley
Justin Kelley
Technology Consultant & CEO

IMPACT Technology Group was able to take their business from just relying on word-of-mouth for new clients to firmly establishing themselves in the Google environment with a powerful GMB listing.

Thanks to Pronto's GMB management service, the IT firm now enjoys consistent and reliable lead generation within their local area.

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