IT Firm Generates 21 Quotable Leads in 12 Months with Integrated Digital Marketing Approach
Project Summary
PredictiveIT, a Tampa-based technology solutions provider, partnered with Pronto to transform their online presence and lead generation capabilities.
Over a 12-month period, this collaboration yielded positive results — 21 quotable leads generated, marking a significant shift from word-of-mouth referrals to digital acquisition.
Google Ads
76% of campaign leads over 12 months
24% of campaign leads over 12 months
Based on average
deal size
By combining strategic Google Ads management with Local SEO services, our team helped PredictiveIT establish a strong online presence in the competitive Tampa Bay area IT services market.
Company Background
PredictiveIT, offers a suite of services including Managed IT Support, Cybersecurity, Cloud Services, Compliance & Risk Management, and Business Continuity in the Tampa Bay area (Hillsborough, Pinellas, and Polk Counties).
Word-of-Mouth Not Getting the Job Done in a Competitive Market
PredictiveIT faced two primary challenges in the competitive Tampa Bay area IT services market:
Limited Digital Presence
- Heavy reliance on word-of-mouth referrals
- Minimal visibility in online searches for IT services
Need for Scalable Lead Generation
- Difficulty reaching new clients beyond existing network
- Lack of a system to consistently attract and convert leads online
It was clear: PredictiveIT needed a smart way to get noticed online and keep new clients coming in. They needed to move beyond just word-of-mouth and tap into the power of digital marketing.
A Two-Pronged Approach to Digital Marketing Success
- Google Ads Management
- Local SEO Services
To address PredictiveIT’s challenges, our digital marketing specialists developed a tailored strategy combining Google Ads and Local SEO, launching both initiatives in February 2023.
Here’s how we approached it:
Google Ads: Targeted Visibility for Key Services
Our Google Ads campaign was designed to put PredictiveIT in front of potential clients at the right moment:
- We created ads highlighting PredictiveIT’s core services and target areas
- Implemented a Maximize Conversions bidding strategy for optimal ad placement
- Managed a $1,500 monthly budget efficiently
- Continuously monitored and adjusted the campaign based on performance data
Local SEO: Enhancing PredictiveIT's Local Online Presence
To improve PredictiveIT’s visibility in local searches, we focused on two key areas:
Google My Business Optimization
- Conducted a thorough audit and optimized the profile
- Ensured consistent business information across online directories
- Implemented a regular posting schedule to keep the profile active
Website SEO Enhancements
- Performed comprehensive keyword research focusing on local intent
- Optimized existing pages and created new content to target valuable keywords
- Developed location-specific pages to capture local search traffic
By integrating these strategies, we significantly boosted PredictiveIT’s online visibility. This approach ensured that when Tampa Bay businesses searched for IT services, PredictiveIT was prominently featured in both paid and organic search results.
A Presence Stronghold in the Tampa Bay Area
- 34K+ Ad Impressions
- Over 100 Direct Calls
- Multiple Page 1 Rankings
Our integrated digital marketing strategy delivered significant improvements across both Google Ads and Local SEO efforts for PredictiveIT.
Google Ads Performance (September 1, 2023 – August 31, 2024)
Over the 12-month period, the Google Ads campaign showed impressive results:
- 9% increase in impressions
- 8% increase in clicks
- 6% decrease in average cost per click, down to $16
Local SEO and Search Improvements (Feb 2023 – Sept 2024)
Our Local SEO efforts led to substantial growth in PredictiveIT’s online visibility:
Google My Business Performance:
- 126% increase in call clicks (104 additional calls)
- 105% increase in website clicks (586 additional visits)
- 76% increase in direction requests (160 additional requests)
- 124% increase in Google Maps appearances (1,100+ additional appearances)
- 83% increase in Google Search appearances (4,300+ additional appearances)
Google Maps Rankings (as of September 1, 2024):
- “business IT support Tampa”: Improved from beyond 100th to 4th position
- “IT solutions Tampa”: Achieved 6th position for homepage
- “Cloud services Tampa”: New optimized page created and ranking
- “managed IT services Lakeland”: Secured 6th position for dedicated page
Organic Search Rankings:
- “Managed IT Services”: Top 3 positions in target area
- “IT Consulting”: Top 3 positions in target area
- “IT Support”: Top 6 positions in target area
These results demonstrate the effectiveness of our integrated approach, significantly enhancing PredictiveIT’s online presence and lead generation capabilities.
Campaign Leads Sparks a Estimated $42K in Added Pipeline Revenue
Over just 12 months, PredictiveIT’s digital transformation yielded impressive results. The company generated 21 high-quality, quotable leads — a stark contrast to their previous reliance on word-of-mouth referrals.
This shift not only established PredictiveIT as a strong online contender in the competitive Tampa Bay market but also demonstrated that a well-executed digital strategy can make a big impact on revenue.
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Google Ads Case Study
Pittsburgh-based IT services provider Network Access leveraged Pronto’s services to help generate quality leads and increase conversions.
