Record Retrieval Solutions Earns 411 Qualified Leads with Expert Link Building

rrs casestudy cover

Overview

Evolving Digital Success: Record Retrieval Solutions and Pronto Marketing

Record Retrieval Solutions (RRS) has been a long-time client of Pronto Marketing. Their collaboration has spanned multiple successful digital marketing strategies, including Google Ads Management, Custom Blogging, Google My Business Management, and SEO. Each service has significantly contributed to RRS’ robust online presence and business growth.

The latest step in this partnership is a focused link building campaign, aimed at further elevating RRS’ website authority and search engine rankings. This initiative built on the solid foundation established by Pronto Marketing’s comprehensive digital marketing efforts, showcasing a strategic approach to continuous online growth and lead generation in a competitive market.

Backlinks
Built
163
Top 3 Ranking Keywords on Google
42
Qualified Unique Leads Earned in 2023
411

Background

Record Retrieval Solutions, a specialist in medical record retrieval for legal professionals, faced the challenge of enhancing their newly rebuilt website’s digital authority. Despite having a strong foundation in their domain name and good rankings for service-related keywords, RRS sought to further strengthen their site’s Domain Rating (DR) to outperform competitors and drive more organic leads.
rrs linkbuilding casestudy
THE PROBLEM

Elevating Digital Presence in a Competitive Niche

Post-website rebuild, RRS found their DR not matching their ambitious content marketing plans. With a calendar packed with new service pages, blogs, and lead magnets, the low DR posed a significant hurdle in achieving desirable rankings and visibility.
THE SOLUTION

Strategic Link Building for Enhanced Online Authority

Pronto Marketing’s approach was a meticulously planned ongoing link-building service, targeting primarily the homepage with a mix of business and service name variations. The strategy involved:

  • Building 10 high-quality links per month.
  • Focusing on a mix of links from websites with varying levels of authority.

Targeting key pages, including an informational blog post, ‘How to Get Medical Records Fast’ to enhance overall site authority and inspire awareness. 

rrs metrics

During the link building campaign in 2023, both organic traffic and referring domains experienced a positive increase

This comprehensive strategy was designed not just to increase the number of backlinks but to ensure they were of high quality and relevance, thereby maximizing their impact on RRS’s website authority and search engine rankings.
rrs overview
The Outcome

A Surge in Domain Authority and Top SERP Positions

The results of this ongoing campaign, spanning over seven months, were remarkable:

  • A steady and significant increase in RRS’ Domain Authority (13 to 26) was observed through Ahrefs, indicating the effectiveness of the link-building strategy.
  • The targeted blog post, ‘How to Get Medical Records Fast’, consistently held the top position in search results, exemplifying the campaign’s success.
rrs keywords

Links built to a targeted blog post yielded a number 1 Google ranking for a target keyword

  • The expanded keyword pool and improved SERP positions led to increased organic traffic and leads, contributing to RRS’ growing online presence and authority in their niche.
rrs leads

As a result of Pronto’s link building efforts, RRS saw a steady average rise in qualified leads tallying 411 for the year

“The transformation in our website's performance post-Pronto's intervention has been phenomenal. Our DR has seen a notable improvement, and we're now confidently targeting a DR above 30. The link-building service has been a cornerstone in our strategy to rank higher for more keywords, significantly aiding our content marketing efforts.”

chuck dart
Chuck Dart
Founder & CEO

Record Retrieval Solutions’ journey with Pronto Marketing’s Link Building service showcases the transformative power of a well-executed SEO strategy. Their enhanced online presence and improved rankings are a testament to the effectiveness of targeted digital marketing efforts in today’s competitive landscape.

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