Alex Markov wears two hats in the MSP world—he’s the founder of Strategy Overview, a top-rated vCIO and QBR platform, and the owner of Red Key Solutions, a fast-growing MSP in the New York area.
With over 20 years in the tech industry, Alex has become a trusted voice on what it takes to build scalable, client-centric MSPs.
One constant through his journey? Pronto Marketing.
“We’ve been with Pronto for about 10 years now, and through all their growth and changes, they’ve never stopped making us feel special.”
Excerpt from our Podcast Interview with Alex Markov about
How MSPs Use QBRs to Grow Strategically
A Decade of Trust in Pronto
As Red Key Solutions scaled, Alex needed a marketing partner that could keep pace—not just in delivering websites, but in supporting strategic growth.
“You guys are a standout in a sea of crappy companies. There are so many out there, but Pronto is above all of them.”
From sleek website design and branding to SEO and customer satisfaction tools like SimpleSat, Pronto has remained a foundational partner in Red Key’s client experience strategy.
Embedded in the MSP Playbook
But Alex didn’t stop at using Pronto for his own business.
As Strategy Overview grew into one of the most widely used QBR tools among MSPs, Pronto Marketing became part of the recommended playbook he shares with other MSPs during strategic planning.
“When we lay out an IT plan for a client, we tell them: after modernizing your tech, speak to Pronto Marketing for a website and branding package.”
This advice is now codified within Strategy Overview’s QBR workflow, where MSPs walk clients through not just hardware and cloud strategy, but also how to refresh their digital presence.
In the first image below, you can see this in action for the Website Design aspect of a company’s website.
As indicated in the Strategy Overview Assessment app, an outdated website can lead to the loss of new or existing clients
In the second image below, you can see what the risk may be from a more general website management standpoint.
For example, having only one web designer (if any!) may lead to website outages and put the company’s reputation or even operations at risk.
This is particularly relevant in the context of WordPress, which is an open-source platform that needs to be regularly updated to keep up with security updates but also relies on third-party plugins which may not be properly maintained or compatible with the latest versions.
While automated updates can work for simple sites, it can also lead to broken website layouts.
Why Pronto Works for MSPs
- Consistency & Quality: A decade-long relationship has proven Pronto can scale while keeping its service personal.
- Customer Satisfaction Focus: Tools like SimpleSat integrate perfectly with modern MSPs looking to track and improve client experience.
- Built for Growth: As clients grow and modernize their operationsp, their branding and web presence need to match—and Pronto is the go-to solution.
“Through all the changes and the growth, you guys have done a fantastic job on managing all that”
A Strategic Edge in Client Conversations
For MSPs using Strategy Overview, referring Pronto isn’t just an afterthought—it’s a strategic differentiator.
Offering clients a cohesive modernization plan that includes marketing and branding sets top-tier MSPs apart from the pack.
“Still paint them the vision. [...] It’s part of our pitch. We’re not just modernizing your IT—we’re helping you modernize your business.”
Partner With Pronto
Ready to modernize your MSP’s marketing or offer your clients a trusted partner in their digital journey?
If your clients have an outdated Website, poorly maintained WordPress website or are looking to level up their SEO, you can simply refer them to one or all of the following Pronto services:
Last but not least, visit our Referral Partner Program page to enroll today, with no complicated contract nor fees to join.
