4 Shortcuts to Ensuring Your eBook Keeps Getting Downloaded

It must have felt so great to have finished writing your eBook. Especially if you gave your everything to write it: blood, sweat, time, tears and probably a lot of coffee. But you know what ruins this feeling of accomplishment? When you put your eBook front and center on your website or on the Kindle […]

What Kind of Content Will Industrial Leads Download from Your Website?

As a small manufacturer attempting to leverage digital marketing tactics to generate new leads, you need to know your audience well. Specifically, what type of content are they most interested in reading on your website, and for what will they freely exchange their information? Many manufacturers and industrial sales managers are wary of this exchange. […]

Email marketing 101: Successful newsletter campaigns

One of the best ways to kick-start your digital marketing efforts is by building a healthy list of interested contacts and regularly emailing content for them to enjoy. Time and again, eNewsletters have proven to be one of the better tools for strengthening client relationships and engagement: Epsilon revealed that more marketing emails were opened […]