Page-One Rankings and Hundreds of High-Quality Leads in Under Two Years
Project Summary
Get Happy at Home, a Seattle real estate agency, partnered with Pronto Marketing for over 24 months to address local SEO challenges and improve their lead generation from Google local services ads.
Over this period, our collaboration yielded 440 total leads for the firm by achieving top Google rankings and boosting their Domain Rating from 29 to 44.
over 12 months across channels
over 12 months across channels
50% increase over 24 months
Company Background
Get Happy at Home (GHAH) is a top real estate agency in the Seattle, WA area. Their guiding principal is to make certain that your home-buying experience is a happy, successful, wonderful life experience! They specialize in buying, selling and renovations for single family homes, townhomes and condos in Seattle and Bellevue, WA.
Multiple Marketing Challenges in a Competitive Seattle Real Estate Market
1. SEO & Google Visibility Issues
- Poor search engine rankings (ranking 79th+ for key terms like “Seattle real estate”)
- Limited visibility in Google Maps pack, especially in competitive Seattle market
- Their Google Business profile lacked key optimizations such as Q&A content, keyword-rich descriptions, and structured local information.
- Unclear keyword strategy and content gaps compared to competitors
- Low domain authority hindering organic traffic growth
2. Website & Analytics Gaps
- Uncertainty around Google Analytics 4 (GA4) migration and proper tracking of site performance.
- Existing website content was under-optimized and some technical SEO issues persisted despite internal audits.
3. Content & Lead Generation Limitations
- Needed guidance on how to leverage their well-performing blog posts and long-form content to generate more qualified leads.
- Confusion about which SEO actions they could execute internally versus what required professional support.
Overall, the agency wanted a clearer, more effective path to attract high-quality local traffic and convert it into real estate inquiries.
Improved Local Visibility & Scalable Lead Generation
- SEO Strategy
- GMB Optimization
- Link Building
- Local Services Ads
Pronto Marketing proposed and discussed a multi-layered marketing approach during the calls:
1. SEO Strategy & Dedicated Support
- Assigned a single point of contact to provide ongoing SEO guidance, conduct audits, and implement on-page improvements.
- Identified specific Google My Business optimizations such as pre-populated Q&A, keyword enrichment, and local schema updates.
2. Technical Implementation
- Facilitated a full migration to Google Analytics 4, ensuring accurate tracking of key metrics and conversion events.
- Offered audits of the website’s technical SEO, including internal linking, meta tags, and site structure.
3. Content Strategy
- Recommended expanding and re-optimizing existing blog posts that were already ranking, using them to capture more search traffic.
- Suggested producing neighborhood-specific Q&A content and long-form guides to showcase expertise and boost local keyword relevance.
4. Ongoing Support & Optimizations
- Provided a plan that combines regular audits, on-page edits, and optional add-on services (like long-form content development and advanced campaigns) as GHAH’s needs evolve.
Top Rankings & Lead Surge
- 240 Quotable Organic Leads
- 67 Quotable PPC Leads
- Multiple Page 1 Rankings
- 41% Domain Authority Increase
Pronto Marketing’s SEO and lead generation campaign produced measurable, high-value results for Get Happy at Home within two years of launch:
Search Visibility Gains
- The agency now ranks #5 for the highly competitive keyword “Seattle real estate agency” and #2 for “Seattle real estate agents,” climbing from positions in the mid-20s to top-of-page placement.
- For niche targets like “real estate renovation Seattle,” the site leapt from 58th to 1st place and has held the top spot consistently.
Domain Authority Growth
- Domain Rating (Ahrefs) increased from 29 → 41, demonstrating stronger backlink authority and a healthier link profile
Lead Generation Across Channels
- In the past 12 months, the site generated 344 unique organic leads (excluding Local Services Ads), with an estimated ~240 quotable leads.
- Including Local Services Ads (LSA), total tracked leads reached 440, of which 307 were quotable—a quotable rate of roughly 70%.
Paid Campaign Efficiency
- Google Local Services Ads delivered 96 total leads (67 charged) at an efficient $78 cost per charged lead in the past 12 months.
- Key optimizations included expanding service areas, increasing weekly budgets, extending business hours, and prompting customer reviews.
Established a Local Real Estate Brand into a Page-One Powerhouse
These results have positioned Get Happy at Home as a top contender in Seattle’s crowded real estate market:
- Competitive Parity with Major Brands:
The agency now competes head-to-head with national and large regional brokerages on page one of Google, ensuring visibility alongside well-funded competitors. - Sustained Lead Pipeline:
A multi-channel strategy (organic SEO, content marketing, Local Services Ads) created a predictable stream of high-quality inquiries, driving consistent sales opportunities. - Revenue Growth:
Higher keyword rankings and increased lead volume translate directly into more closed transactions and revenue. - Scalable Framework for Expansion:
With analytics tracking, SEO processes, and ad campaigns in place, Get Happy at Home now has a repeatable system to support continued growth and new service areas.
Pronto Marketing helped Get Happy at Home move from a fragmented, underperforming online presence to a structured, growth-oriented digital strategy. By combining technical SEO, content optimization, and ongoing paid advertising campaign management, Pronto positioned GHAH to generate more local leads and strengthen their brand authority in Seattle’s competitive real estate market.
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