Crafting a Modern Website for Firetech's Multi-State Fire Protection Services
Background
FireTech, LLC is an award-winning fire protection company serving the St. Louis Metropolitan Area for over twenty years. As a design-build fire protection specialist, FireTech has established itself as a trusted partner in the construction industry, tackling complex projects with quality craftsmanship, adaptability, and proven results.
They needed a modern, professional website to better represent their services and improve their online presence.
FireTech’s old website was built on a custom PHP platform that presented several significant limitations:
Technical Constraints
- Outdated custom PHP architecture that was difficult to maintain and update
- Limited content management capabilities requiring developer intervention for basic updates
- Poor mobile optimization affecting user experience across devices
Design, Content & SEO Issues
- Inadequate showcase of FireTech’s impressive industry accreditations and awards
- Date aesthetics and limited visuals to support technical explanations and build credibility
- Insufficient distinction between ‘repair’ services and ‘systems’ offerings, causing confusion for prospects
- Thin content on critical service pages, limiting SEO performance and lead generation potential
- Missing dedicated pages for key services including fire protection storage tanks, fire pumps, and underground fire lines
Outdated Visual Identity
Legacy website design that failed to convey their innovative, forward-thinking approach to managed IT services and cybersecurity solutions.
- Creating a comprehensive website that effectively showcased Firetech’s specialized fire protection services and systems
- Implementing a Service Trade Customer Access Portal for client management
- Developing location-specific pages to target their service areas
- Ensuring proper SEO implementation for improved visibility
- Meeting a tight deadline before the client’s current hosting was set to renew
Platform Migration & Modern Professional Design
Created a modern, responsive WordPress website with a video masthead and clear service categorization.
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Comprehensive Content Structure
Developed detailed pages for each fire protection system and service area.
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Service Trade Portal Integration
Successfully implemented the Service Trade plugin to provide client access to service records.
Results
The Firetech website was successfully launched before the deadline, providing:
- A professionally designed website that accurately represents their services
- Improved user experience with clear navigation and service information
- Integrated client portal for service management
- Streamlined lead generation through strategically placed request forms
The partnership between Pronto Marketing and FireTech demonstrates how a strategic website redesign can transform a company’s digital presence, supporting business growth while reducing operational complexity.
FireTech now has a powerful website platform that matches their industry-leading reputation and positions them for continued success in the competitive fire protection market.
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