- Experience & Background
Pam has been a Senior Project Manager at Pronto Marketing for 4 years, bringing over 10 years of experience in digital production and marketing communications, with 5 years in digital media within the advertising industry. Known for her exceptional time management skills, results-oriented mindset, and adaptability, she is a dynamic team player and fast learner. Pam has extensive experience in digital project management using both Waterfall and Agile methodologies.
- Responsibilities
As a Senior Project Manager, Pam:
- Serves as the primary client liaison, providing strategic guidance on UX/UI best practices and SEO to maximize website visibility and conversion rates.
- Leads and manages website development projects from concept to completion, ensuring alignment with client objectives, timelines, and budgets.
- Oversees cross-functional teams, including designers, developers, and writers, to create high-performing websites that enhance user experience and drive lead generation.
- Oversees project workflows, from initial planning and feature recommendations to quality assurance, launch, and post-launch optimization.
- Implements tools and processes to improve project efficiency, team collaboration, and client communication.
- Notable Projects
SHARE Cancer Support
Non-Profit
Pam led the efforts to improve the usability, navigation, and SEO performance of this Non-profit organization. The rebrand resulted in a complete overhaul of the site’s navigation, making it easier for users to move between the main SHARE Cancer homepage and individual cancer category pages, each with its own custom menu structure. The organization and searchability of media resources were improved to be friendlier to both the end users and the website admin, and the programming and support group pages were redesigned to improve the user experience. SEO best practices were implemented across the site, making it more accessible, user-friendly, and aligned with SHARE Cancer’s mission to educate and support its community.
Burnalong
Digital health and wellbeing solutions
As a part of their website refresh, Pam led the efforts to improve the UI/UX design with a strong focus on responsiveness. Integrated animations and videos to create a more engaging experience while optimizing for site speed. Implemented a media organization system to ensure videos and classes are properly structured and easily accessible.
Liftsafe Group of Companies
Industrial safety and material handling solutions
As a part of the company’s rebranding efforts, Pam led the complete website redesign and refresh for the Liftsafe Group of Companies and its 5 subsidiary brands, enhancing site structure, product organization, and content clarity across five subsidiary brands. Pam collaborated closely with the designer and developer team to optimize UX, improving user navigation and retention.
Town+Country Resources
Household staffing agency
Revamped the website to align with new branding and enhance SEO performance. Led the sitemap restructuring and creation of dedicated service and location pages to improve search visibility. Collaborated closely with the client’s IT department and their database management platform, FileMaker Pro specialists, to ensure a seamless data transition between the website and FMP.
Tech Partners Hawaii
MSP
Leading the Tech Partners Hawaii’s website development by focusing on creating a responsive, SEO-optimized platform to drive quality leads. Managed the full process, including site architecture, design, and content. Implemented SEO best practices for service and location pages, and optimized metadata. The result was a high-converting website that positioned the company as a trusted MSP in their industry.
- Industry Expertise
Pam has experience collaborating with clients across IT services, legal, healthcare, manufacturing, construction, media and creative agencies, and lifestyle industries, with a deep understanding of their unique challenges and business objectives.
- Beyond Work
Beyond project management, Pam has a passion for books, movies, museums, concerts, and live performances. With a background in live performance production and event management, Pam brings a unique perspective to projects, ensuring a seamless and engaging end-user experience.
