- Experience & Background
Ploy has been a part of Pronto Marketing for three years, bringing experience in project coordination from both a design studio and a publishing house. She holds a Master’s degree in Brand, Communication, and Culture from Goldsmiths, University of London, and applies her background in branding and communication to create seamless, well-structured digital experiences.
- Responsibilities
As a Project Manager, Ploy:
- Oversees website development projects from concept to completion, ensuring alignment with client goals, timelines, and budgets.
- Manages detailed project plans, allocates resources efficiently, and ensures smooth coordination between clients and the internal team.
- Provides regular updates to leadership and stakeholders, proactively identifies risks, and resolves challenges to keep projects on track.
- Ensures that websites are optimized for performance and visibility.
- Conducts post-project evaluations to refine workflows and improve future processes.
- Notable Projects
MIS Solutions
MSP
Utilized wireframing and strategic content planning to refine the company’s unique voice and achieve specific SEO goals. Led the development of a site structure that improved UX and featured a business-friendly design tailored to the company’s target audience. Ensured a clear and engaging presentation of services while optimizing content for better search visibility.
OSMA
Medical Association
Managed a website redesign focused on enhancing content organization and functionality to better serve healthcare professionals. Designed a member dashboard tailored to user functionality, organized gated content and event feeds, and integrated a seamless member registration and payment process to streamline the user experience.
Nonprofit New York
Non-Profit
Led the website rebrand, refining the color scheme to align with the organization’s identity and improving usability based on user preferences. Focused on intuitive navigation and clear content structure while ensuring compliance with accessibility standards. The site was optimized to enhance resource discoverability and provide a seamless experience for nonprofit organizations.
TEKZYS
MSP
Developed a distinct website identity that blended the company’s charitable mission with its business story. Focused on achieving broader SEO goals by optimizing service and location pages, refining messaging, and enhancing the site's overall visibility.
- Industry Expertise
Ploy has experience working with clients across IT services, legal, healthcare, nonprofits, media and creative agencies, and lifestyle industries. She excels at managing complex projects with unique content and functionality requirements, ensuring clear communication and seamless execution.
Her expertise extends to WordPress development, Elementor site building and SEO optimization. She applies strong problem-solving skills to address challenges proactively, keeping projects aligned with business goals. With a background in branding and a trained approach to empathetic communication, she ensures that client messaging is both strategic and impactful.
- Beyond Work
Outside of work, Ploy enjoys making art and fostering creative communities for self-publishing artists. She has formed an artist collective that brings Thai artists’ works to art book fairs around the world, creating international opportunities for independent creators. Passionate about encouraging creativity, she organizes spaces for artistic expression and networking. She also loves attending musical gigs, from DJ sets to sound healing sessions, blending her appreciation for diverse kind of art with building connections.
