Building a Powerful Brand Identity
When we see a plus sign, we think positive, and that is the idea of Positive Electric’s name and logo. The bright yellow symbol aims to grab the attention and trust of the customer. We saw this as a great opportunity to incorporate that feeling of assurance throughout the company’s website. Plus signs were added to menu items, buttons, links, and on some site and hover backgrounds.
“Working with Pronto was a pleasure. The way their creative team was able to expand on our existing elements was a revelation in terms of our website presentation.”
Playing to Color Strengths
“One of the things I liked most about working with Pronto is how diligent they were. Instead of just receiving everything we had ready, they asked questions and dug for more. It really showed how much they care about the work they do.”