Email newsletters…how much is too much?
You might think that the boom in social media, mobile apps, dynamic websites, and remarketing ads has rendered email newsletters obsolete. And yet, they continue to thrive. Some experts believe that email newsletters — a “finite and easily recognizable commodity” delivered via the world’s most popular communication platform — help us make sense of the […]
Building a marketing strategy for your manufacturing business doesn’t need to cost a fortune
Digital marketing can be intimidating for decision-makers in the manufacturing industry. Many shops have gotten by without investing heavily in a website or internet presence, and their owners often question why they need them at all. Whether it’s because their factory has a solid customer base, or because they don’t know where to start, a […]