3 Types of Content that Influence the Industrial Buying Cycle

There are many important steps in the industrial buying cycle that the typical sales funnel misses. The early stages of research, data collection, and vendor comparison made possible online are frequently unaccounted for in sales metrics that put a premium on phone calls and in-person meetings. Manufacturers and distributors who successfully extend their funnel to […]

Persona Targeting for Managed Service Providers

You know your customers well. You’ve been working with them for years and have spent countless hours on the phone and in person discussing the problems they need you to solve. If someone were to ask you about small and mid-sized business IT needs, you’d be able to rattle off a dozen or more facts […]