What a 100-year-old marketing adage can teach you about retargeting ads

The evolution of marketing strategies from mass market campaigns such as billboards and TV commercials to personalized experiences like Facebook and Google ads has changed the way businesses promote themselves. Any marketing adage that could survive such a foundational shift is bound to be common knowledge then…right? Well, have you heard of the Rule of […]

How to Write Content for an Industrial Audience

One of the greatest challenges of developing a marketing campaign for an industrial company is the content. Accurately conveying the intricacies of your products or services while keeping a diverse audience of buyers and engineers engaged isn’t easy. That’s why so many manufacturers avoid content marketing. They’ve either tried it before and had difficulty developing […]