How to supercharge your email marketing with PPC (and Vice Versa)

Email is one of the most effective marketing tactics at your disposal. In terms of ROI, it outpaces almost any other tactic, generating $38 for every $1 spent. It’s no surprise then that the content marketing institute reported that 93% of B2B marketers use email to distribute content and engage with prospects and customers. Of […]

11 Tips for Improving Your Google AdWords Campaign Performance

AdWords is a great source of new leads for small businesses, but it can also be a complicated system that takes a great deal of effort to build success with. Google makes it incredibly easy to get started with AdWords — just enter your credit card info, pick some keywords, insert them into an ad, […]