How a Tour Operator Got a High-Performing Website Without Hiring a Web Team

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how tour operator got a high performance wordpress site

Background

A’qto Cycling is an Australian-based tour operator that has been running small-group cycling holidays across Italy since 2007. Founded by Damian Hancock, the company takes riders through Tuscany, Puglia, Sicily, the Dolomites, and beyond, combining serious riding with local food, wine, and culture.

It’s a lean operation. Around 10 people run the whole business, and none of them are web developers. Their WordPress + Elementor site spans 444 pages of tour itineraries, seasonal calendars, booking forms, gear guides, and travel content. When something breaks on the site, there’s nobody in-house to fix it.

A’qto originally connected with Pronto Marketing through a White Label partnership with Social Season. They started on Pronto’s Technical Support plan in October 2024, and later upgraded to Website Support as the scope of work expanded. Nancy De Losa, co-founder and customer manager, handles most of the day-to-day communication with the Pronto team.

The A’qto Cycling homepage at aqtocycling.com, where riders from around the world browse tours and book their Italian cycling holiday.

The Challenge: A 444-Page Site With Nobody to Fix It 

A’qto’s website is their primary booking channel. Every tour inquiry, every itinerary request, every seasonal launch runs through the site. When something goes wrong, it’s not just an inconvenience. It’s lost revenue.

And the site needed attention on multiple fronts at once. Navigation needed restructuring. Booking forms weren’t loading properly. A PHP 8.1 compatibility issue needed resolving during a hosting migration. A security plugin had a known vulnerability. Elementor editing access was locked, preventing A’qto from updating their own content. And on top of all that, seasonal tour content needed to go live on tight, real-world deadlines.

This wasn’t a site that needed a plugin update once a month. A’qto needed a team that could handle urgent same-day fixes, long-term infrastructure improvements, and everything in between. They had no in-house capability for any of it.

The Tuscany Cycling Tour page, showing the kind of seasonal content that requires rapid updates before tour launches.

The Solution: A Full Support Team Behind the Site

Through Pronto’s Website Support plan, A’qto got access to a full team of WordPress specialists: a support manager (Hugo Dimaranan) coordinating across designers, developers, and QA testers. All for a flat monthly rate.

Fast, Thorough Responses When It Mattered

When a site visitor was blocked from accessing aqtocycling.com due to a VPN-triggered Cloudflare conflict, Pronto’s team responded within 22 minutes. Hugo coordinated with infrastructure engineer Boom Ittiprateep, who diagnosed the issue (a shared VPN IP flagged by Cloudflare’s security rules) and provided a clear resolution path.

“Thank you so much for your help and advice with this. We really appreciate it.”
Nancy De Losa
Co-Founder & Customer Manager, A’qto Cycling

When Damian requested a WhatsApp chat button for the site’s navigation, the team achieved a same-day resolution. This involved an iterative process that covered optimal button placement, alignment, cache clearing, and thorough cross-device testing.

And when Damian sent an urgent request the day before a Tuscany tour launch, needing a date-selection form added to the itinerary page, the team confirmed feasibility and had a solution in place before the deadline.

Fixing the Technical Foundation

Beyond responding to tickets, the Pronto team worked through A’qto’s backlog of technical debt.

  • Resolved PHP 8.1 compatibility issues during a hosting migration
  • Patched a security plugin vulnerability
  • Restored Elementor editing access so A’qto could update their own content
  • Restructured site navigation for cleaner architecture
  • Fixed and added booking forms to directly enable lead capture
  • Coordinated with SEO specialist Toma on indexing issues and structured data fixes

Clear Communication and Root-Cause Ownership

Rather than surface-level patches, the team investigated root causes and explained what happened. When Damian reported a navigation banner displaying incorrectly, the team traced the issue to a specific CSS conflict, explained the cause, and confirmed the permanent fix.

"Thank you Hugo, that now looks great."
Damian Hancock
Founder, A’qto Cycling

That approach gave A’qto confidence that issues were properly resolved, not just temporarily patched until the next plugin update broke something again.

The Results: A High-Performing Site

The numbers tell the story of a website that went from needing work on every front to running at peak health.

Key website health metrics before and after Pronto’s Website Support.

A’qto’s site now holds a perfect 100 health score in Ahrefs Site Audit across all 444 crawled pages, with zero critical errors. The booking infrastructure enabled 628+ leads captured through WhatConverts over the engagement period. And navigation restructuring created a cleaner site architecture that supports both user experience and SEO.

Over 18 months, the team resolved 40 support tickets across 10+ categories, covering navigation, booking, security, UX, and infrastructure.

Breakdown of 40 Website Support tickets by category over 18 months.

The Impact

A’qto can focus on running cycling tours across Italy instead of troubleshooting their website. For a 10-person company running seasonal tours, having a support team handling navigation, booking, security, and content updates means the website works for the business instead of being another thing to manage.

With site health at 100 and the technical foundation stable, aqtocycling.com is well positioned for continued organic growth in a competitive cycling tourism market.

Is your website holding your business back? Learn more about Pronto’s Website Support and find out how a specialized team can turn your site into a high-performing asset. Schedule a call when you’re ready.

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