The mutli-channel approach to an industrial marketing plan
Where do you promote your business online? For most manufacturers, the list is small: a handful of directories, possibly some paid search in Google, or an ad on a relevant website. And whether it works or not is often a toss-up. For some, a handful of big wins makes the investment worthwhile. For others, results […]
How to build an effective B2B marketing plan
Digital Marketing for a B2B-focused business can be challenging. The focus is less on volume of traffic or number of Likes, and more on the quality and flow of leads through various web properties. Your boss doesn’t care how many people Follow you on Twitter – if you’re not driving new leads to the sales […]